Our client contacted us with several inefficiencies; excessive low quality leads, insufficient sales volume & a lack of data merging between their CRM system & Google Ads.
Before Pure Digital took over, this client was fighting making SEM profitable. They had a goal of reducing back-end CPA and increasing high quality lead flow.
With a longer than average sales cycle, we created a system that allows us to optimize based on a customized attribution that makes the most sense for their business.
Our client had ambitious goals of doubling and then tripling their PPC volume. They selected the right partner.
Internal attempts to build out non-branded campaigns were unsuccessful, and relying on their branded name for all sales is not scalable.
Our client is a leader in holistic pet medicine, having acted as a pioneer in the space. The company was able to ignite plenty of buzz in the space, but were failing to reach their full potential in terms of acquiring search users, as their business is heavily dependent on PPC.
Our client’s industry took off in the last couple of years, and with our help, they grew their share in the field, ensuring their product was one of the most sought-after items of the holiday season.
