What is Shopping Campaign Management?


If I am looking for the latest product— sneakers, bags, or phone— I’m probably going to make an impulse buy because my inner child needs to be satisfied. In other cases I may have completed an exhausting amount of research to make a big purchase like a bed. Still, I could be looking for a retailer that can fill regular monthly orders of something like supplements. In all case I represent a consumer in the lower part of the sales funnel, and I am less interested in what the internet has to offer, rather more interested in finding the product with comparisons for price, service and reviews about the retailer.

Even through intent is hyper clear in the examples above, there are steps within my purchasing decision path. Getting prime real estate is the first step, visibility helps us reinforce the shortcut consumers desire. As we develop such path ways and narrow the experience our focus stays with some fundamental tactics like account structure and site structure. Keeping daily watch to make sure we don’t have unwanted impedances.

Often we find ourselves in the role of compliance mangers between client and platforms like Google, because let’s be honest, no one wants to deal with that. Our expertise allows us to shape conversations instead of getting angry at the red light. As a consumer being able to view products in a very visual e-commerce style format is awesome, but as a seller, exposing your product in an open market can be daunting. For us staying up-to-date with all the features regularly refined by Google and Bing helps us generate sales.

How It Works

1. Custom-Tailored Solutions

By listening to your needs we can develop a game plan that is as unique as your challenges.

2. Campaign Review

We always like to diagnose your current efforts to find strengths and weaknesses.

3. Digital Marketing Solutions Package

Proposal presentation detailing tools, strategic opportunities, and campaign restructuring.

4. SOW Review

Allocation of resources and timelines for deliverables.

5. Strategy Deep-Dive

We like to open new accounts with an intensive jump start.

6. Growth Trajectory

Channel management optimized for performance.

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They kick SEM butt

Our business goals have become Pure Digital’s business goals. It is a pleasure to work with a team who takes our success personally.

Everybody is always testing, learning and improving. The team is dedicated, hungry and young. Best PPC team we have worked with in over 15 years.

Darcy Foster - CEO

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