Posted on July 19, 2017

Exploring AdWords’ New Interface

By Michelle Greenberg

Last May, a new AdWords interface was officially unveiled on the channel’s live stream. Many advertisers had known this was coming for months but the interface had yet to be announced to the public. Slowly but surely, the alphas and betas have been popping up in certain accounts and will soon be available for everyone. […]

Posted on March 20, 2017

Income Bracket Targeting on Google

By Michelle Greenberg

One of the many wonders of Google AdWords is the ability to focus your marketing strategy on a certain market segment, like people who make below 30k a year. This is highly useful because every product and brand has different clientele. Google can access someone’s income either through information he or she has already provided […]

Posted on March 16, 2017

A PPCers Review of Bing

By Michelle Greenberg

Bing has come a long way, recently debuting Bing ads editor for Mac (something marketers have been waiting years for), but the search engine is still yet to reach its full potential. Responsible for about 33% of search engine traffic, Bing is unquestionably popular enough to be used in targeted marketing campaigns. You’ve got to […]

Posted on March 13, 2017

THE RISE OF DIGITAL BILLBOARDS

By Jonathan Ortiz

Targeted advertising is nothing new to any of us. The internet is home to target advertising, and it is, in large part, the crux of what search marketing is all about. However, a start-up called Synaps Labs has recently introduced the art to the real world in the form of highway digital billboards with the […]

Posted on February 27, 2017

Similar Audiences: The Low Down

By Michelle Greenberg

Google has rolled out a new beta called Similar Audiences, which examines data from your current audience lists and creates new “similar” lists. Much like Facebook advertising, the beta is mainly looking for interests and activities of your current lists in order to locate Gmail users with similar patterns. But Google has historically been much […]

Posted on February 22, 2017

Hacks for Your Ads

By Michelle Greenberg

Last week, I wrote about the Google’s new beta being exclusively released to 500 agencies that use AdWords (Text Ads by Google). This week, I am going to discuss things YOU can do and should be doing with your ad copy to maximize success. It honestly doesn’t matter whether or not your company was given […]

Posted on February 13, 2017

Lens: The Way of The Future

By Michelle Greenberg

This past week saw the release of an amazing new feature on Pinterest called “Lens.” After a user takes a picture of a certain object, he or she is now greeted with other pictures related to that object or pictures that contain the object itself. This new feature has the potential to inspire new ideas […]

Posted on February 7, 2017

Why Google Will Never Be Able to Take Your Job Away

By Michelle Greenberg

Google recently released a new beta that launches text ads for you. This might sound alarming to some online advertisers but there really isn’t anything to worry about. The new beta’s main function is adding ads to your campaigns based on existing ads and landing page content. These ads are created by Google and added […]

Posted on January 30, 2017

Gmail Ads: A Small Win

By Michelle Greenberg

Gmail currently boasts over 1 billion active users around the globe, and these users can be targeted by your ad campaigns thanks to AdWords. Often overlooked by advertisers, Gmail ads houses an untapped market of potential customers. You’ve seen these ads in your Gmail inbox either on the right-hand side, at the bottom of the […]

Posted on January 23, 2017

A Multi-Channel World

By Michelle Greenberg

Retail outlet BCBG just closed an unspecified amount of its mall shops, not long after many industry giants such as American Apparel and  Macy’s did the exact same thing. The reason? A changing shopping landscape. Technology has completely revolutionized the process of buying and selling. Online sales will soon be on pace with traditional in-store […]

Posted on January 23, 2017

Finding Inspiration in SEM for the Altruistic

By Victoria Azcuy

The things that fascinate us and drive our interests, either from an ethical or moral standpoint, can lead to a career in SEM. Last December’s resignation of Matt Cutt, Google’s former head of search quality reminded me that finding work that is both financially beneficial and altruistically rewarding can be a grating but ultimately satisfying […]

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