Posted on September 13, 2017

KFC Unleashes VR Training Game About Cooking Fried Chicken

By Stefan Ivanovski

A KFC VR training game is capturing the attention of more than just the fast food chain’s employees. The game is actually a new ap that has been integrated into the company’s training programs. Some find it hilarious, while a few see it as somewhat of a nightmare. It all depends on whether you play […]

Posted on September 13, 2017

A VR Developer Created a Virtual World for Chickens

By Valentin Kurdov

  Battery hens live pretty grim lives – but what if their lot could be improved with the use of virtual reality? Second Livestock is a project that envisions caged hens being fitted with VR goggles, microphones and movement sensors to give the impression that they’re out in the barnyard doing … whatever it is […]

Posted on September 6, 2017

AdWords Interface Update

By Michelle Greenberg

The new AdWords interface, or as Google representatives like to call it, “AdWords Next,” has been updated consistently over the past few months, giving marketers the chance to gradually become more acclimated to its many capabilities. Unofficially, we’ve been informed that the old interface will not be available in Q1 2018, which is when Google […]

Posted on September 6, 2017

Augmented Reality

By Stefan Ivanovski

Augmented Reality Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it. Boeing researcher Thomas Caudell coined the term “augmented reality” in 1990 to describe how the […]

Posted on September 6, 2017

Next Level Shopping Negatives

By Valentin Kurdov

Next Level Shopping Negatives Google’s traditional ad format uses keywords to determine where to display your ads. As we all know, Google Shopping Campaigns are a little different – the information in your Merchant Center data feed determines when your products will display, much like the way onsite search engine optimization determines your placement on […]

Posted on August 16, 2017

The New Google Doodle

By Stefan Ivanovski

Google Doodle If you frequent the Google home page (and who doesn’t), you’re familiar with Google Doodles; the search giant’s series of art based on the company’s logo. A Google Doodle is a special, temporary alteration of the logo on Google’s homepage that is intended to celebrate holidays, events, achievements and people. The first Google […]

Posted on August 9, 2017

Lead Generation Content

By Stefan Ivanovski

No business can survive without the ability to attract leads. It doesn’t matter if your business is online or offline. If you’re not generating quality leads on a constant basis, revenue will suffer. Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a […]

Posted on August 9, 2017

Search Network Partners – Good or Bad for Business?

By Michelle Greenberg

Search network partners is an automatic setting that Google AdWords applies to any campaign you launch. The setting helps increase the traffic you are targeting with your keywords and campaigns. Google defines “search partners” as extended reach of Google Search ads to hundreds of non-Google websites, as well as YouTube and other Google sites. Your […]

Posted on August 2, 2017

Facebook Ad Types And How To Use Them

By Stefan Ivanovski

Did you know that Americans spend 20% of their mobile time on Facebook or Instagram? In other words, 1 out of every 5 minutes spent on a mobile device is on one of these two social networks. Facebook is currently used by over 1.8 billion people every month. With so many active users, Facebook Ads […]

Posted on August 2, 2017

Call Bid Adjustments Are Here

By Michelle Greenberg

AdWords’ last major push for calls in AdWords was click to call ads, an ad specifically designed to drive calls for businesses. Only shown on mobile devices, clicking these ads leads you to a phone call with a sales rep. Click to call ads have worked amazingly so far. On average, the sale is 3x […]

Posted on July 19, 2017

Exploring AdWords’ New Interface

By Michelle Greenberg

Last May, a new AdWords interface was officially unveiled on the channel’s live stream. Many advertisers had known this was coming for months but the interface had yet to be announced to the public. Slowly but surely, the alphas and betas have been popping up in certain accounts and will soon be available for everyone. […]

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