Posted on March 21, 2018

The Importance Of A Solid B2B Advertising Campaign

By Valentin Kurdov

It is undeniable that Facebook has been used by B2B advertisers to reach current and potential customers. Still, many believe B2B marketing cannot be used efficiently on Facebook; purporting that it’s a platform mainly used by end consumers. But this is not necessarily the case. Indeed, by ensuring a concentrated, step-by-step strategy, B2B marketing can […]

Posted on January 25, 2018

The Importance of Quality Score

By Valentin Kurdov

Quality Score is an estimate of the quality of your ads, keywords, and landing pages based on a 1-10 scale. Higher quality ads can lead to lower prices and better ad positions. You can see your Quality Score and its components (expected click-through rate, ad relevance, and landing page experience) in your keywords’ “Status” column. […]

Posted on December 20, 2017

Holiday Trends To Watch

By Michelle Greenberg

34% more shopping searches occur on Christmas day than Black Friday! This is an important statistic to keep in mind when preparing your AdWords accounts for the holidays. A lot of marketers tend to think the last week in December is dead, but Google’s statistics suggest otherwise. It seems that even though more people are […]

Posted on December 20, 2017

Google Releases Life Events Targeting Everyone!

By Valentin Kurdov

It’s no surprise Google is investing in permitting advertisers to focus on audiences more than key phrases, whether it’s with remarketing, RLSA, equivalent audiences, demographics and even life event targeting: “[19659002] Previous this year, Google mentioned it used to be meant to permit us to focus on customers who’re going via crucial tournament, similar to […]

Posted on December 20, 2017

Top 3 Best Video Editing Software Tools In 2017

By Stefan Ivanovski

Video editing has become a very popular and coveted skill. The success of countless YouTube entrepreneurs seems to have produced the notion that anyone could be a brilliant video editor in the making. If video, isn’t already an important part of your content marketing strategy, odds are it will be very soon. Web content is […]

Posted on November 29, 2017

Cryptocurrencies and Bjork

By Stefan Ivanovski

Icelandic music queen Bjork has partnered with British startup Blockpool in an effort to put technology at the heart of her ninth studio album, Utopia, which came out November 24. The acclaimed singer-songwriter is famously experimental with just about everything, so it’s no surprise that she’s now working on bringing Blockchain into the music business. […]

Posted on November 23, 2017

Heinz: Edible Instagram Posts?

By Valentin Kurdov

https://www.youtube.com/watch?v=PS1z1wL-n_Q If you’re into Instagram food porn, you know how hungry you can get by just looking at someone’s mouthwatering posts. In Brazil, Heinz capitalized on this by enabling Instagram users to actually eat the delicious food posts the drool over. It is a clever social play from Heinz, the same people behind a Sao […]

Posted on November 16, 2017

Facebook Advertising Strategy & Structure

By Valentin Kurdov

You cannot scale on Facebook without a foundation for success. After all, you wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any different. If you’ve read our AdWords account structure guide in the past, prepare yourself for a completely different animal; by nature, Facebook and Google AdWords are […]

Posted on November 1, 2017

Dynamic Pricing and The Holy Books

By Valentin Kurdov

Amazon is famous for frequently changing prices to test the demand for products or undercut a competitor on hot items like Beats headphones or Razor electric scooters. According to a price-tracking site called camelcamelcamel.com, Amazon has changed the price of the King James version of the Bible over 100 times since May of 2010. What […]

Posted on November 1, 2017

Google Shopping Updates 2017

By Stefan Ivanovski

September was a busy month, with several Google Shopping updates coming out just in time for merchants to prepare for the holiday season. New Google Merchant Tools Google Merchant Center has released a series of new tools for merchants, upgraded its feed rules and is now recommending high-value opportunities for merchants. Arguably the biggest change involved […]

Posted on October 25, 2017

Amazon Pay Places

By Stefan Ivanovski

Regardless of your opinion on Amazon, you can’t deny their success in taking over multiple markets. Amazon bought Whole Foods, launched Amazon Wardrobe and is now in the process of dominating PayPal and the other payment processors with Amazon Pay. Amazon Pay is an online payment processing service. Launched in 2007, Amazon Pay uses the consumer […]

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