Posted on November 16, 2017

Facebook Advertising Strategy & Structure

By Valentin Kurdov

You cannot scale on Facebook without a foundation for success. After all, you wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any different. If you’ve read our AdWords account structure guide in the past, prepare yourself for a completely different animal; by nature, Facebook and Google AdWords are […]

Posted on November 1, 2017

Dynamic Pricing and The Holy Books

By Valentin Kurdov

Amazon is famous for frequently changing prices to test the demand for products or undercut a competitor on hot items like Beats headphones or Razor electric scooters. According to a price-tracking site called camelcamelcamel.com, Amazon has changed the price of the King James version of the Bible over 100 times since May of 2010. What […]

Posted on November 1, 2017

Google Shopping Updates 2017

By Stefan Ivanovski

September was a busy month, with several Google Shopping updates coming out just in time for merchants to prepare for the holiday season. New Google Merchant Tools Google Merchant Center has released a series of new tools for merchants, upgraded its feed rules and is now recommending high-value opportunities for merchants. Arguably the biggest change involved […]

Posted on October 25, 2017

Amazon Pay Places

By Stefan Ivanovski

Regardless of your opinion on Amazon, you can’t deny their success in taking over multiple markets. Amazon bought Whole Foods, launched Amazon Wardrobe and is now in the process of dominating PayPal and the other payment processors with Amazon Pay. Amazon Pay is an online payment processing service. Launched in 2007, Amazon Pay uses the consumer […]

Posted on October 25, 2017

The Importance of Page Load

By Valentin Kurdov

With so many sites at their fingertips, today’s online shoppers don’t have to suffer through slow-loading pages. If one of your pages doesn’t load at lightning-fast speed, your customer will move on to a more reliable online store. Rather than converting those clicks into sales, you’ll have delivered a bad customer experience instead. In fact, […]

Posted on October 18, 2017

Google My Business

By Matt Moreno

Google My Business is a free online resource for businesses looking to expand their online presence and spread brand awareness. Have you ever searched for the nearest restaurants to your location? Google’s Local Search displays a list of nearby businesses that are relevant to your search. Previously, most local businesses involved in digital marketing took […]

Posted on October 11, 2017

The Real Babel Fish

By Valentin Kurdov

“The Babel fish is small, yellow, leech-like, and probably the oddest thing in the universe. It feeds on brain wave energy, absorbing all unconscious frequencies and then excreting telepathically a matrix formed from the conscious frequencies and nerve signals picked up from the speech centers of the brain, the practical upshot of which is that if you […]

Posted on October 11, 2017

Lies, Eyes and A.I.

By Stefan Ivanovski

  Chief Scientist Dr. John Kircher of Converus recently joined a group of deception experts for an episode of “Through the Wormhole” with Morgan Freeman. Kircher took this opportunity to demonstrate the newest player in the deception detection arena: EyeDetect. Created by Utah-based Converus, EyeDetect has the potential to change the way employees and job […]

Posted on September 27, 2017

Influencer Marketing

By Valentin Kurdov

Trendy buzz words are always popping up in the marketing community, and “influencer marketing” is among the most popular right now. This popularity comes with good reason because if done correctly, influencer marketing can result in unparalleled sales, growth and equity for brands looking to improve their ROIs for marketing budgets. What is influencer marketing? […]

Posted on September 13, 2017

KFC Unleashes VR Training Game About Cooking Fried Chicken

By Stefan Ivanovski

A KFC VR training game is capturing the attention of more than just the fast food chain’s employees. The game is actually a new ap that has been integrated into the company’s training programs. Some find it hilarious, while a few see it as somewhat of a nightmare. It all depends on whether you play […]

Posted on September 13, 2017

A VR Developer Created a Virtual World for Chickens

By Valentin Kurdov

  Battery hens live pretty grim lives – but what if their lot could be improved with the use of virtual reality? Second Livestock is a project that envisions caged hens being fitted with VR goggles, microphones and movement sensors to give the impression that they’re out in the barnyard doing … whatever it is […]

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