Posted on January 31, 2018

3 Reasons Why SEM Is Personally Rewarding

By Devlin Byrne

SEM is more than just a way to make a living. At its core, SEM is an opportunity to connect with brands and help them grow firsthand. At Pure Digital, as soon as a client trusts us with their SEM budget, we act as an in-house resource, as opposed to simply a third party advertising […]

Posted on December 28, 2017

3 Reasons Why Your Business Needs Google AdWords

By Devlin Byrne

You’ve spent thousands of dollars and countless hours creating a great website, developing engaging content, and managing numerous social media accounts… but if you are not implementing Google AdWords, your online presence is seriously lacking. Imagine if there was a tool that allows your business to engage with potential customers who have never heard of […]

Posted on November 8, 2017

The Imminent Takeover Of The Sharing Economy

By Michelle Greenberg

Airbnb, Rent the Runway, JetSmarter, Zipcar are all just the beginning of a race to making everything more eco-friendly, more cost-friendly, and more efficient. The sharing economy is going to change the way we go about our everyday lives, and probably for the better. We will start to look at shopping differently, forever changing our […]

Posted on November 1, 2017

The Future Of Augmented Reality

By Matt Moreno

Augmented reality is changing our very perception of the world as we know it. The idea of introducing graphics, sounds, and haptic feedback into one’s physical surroundings has earned the right to be taken seriously. Augmented reality allows us to dive into an immersive 3D environment by enhancing what you would normally see into a […]

Posted on October 11, 2017

Lies, Eyes and A.I.

By Stefan Ivanovski

  Chief Scientist Dr. John Kircher of Converus recently joined a group of deception experts for an episode of “Through the Wormhole” with Morgan Freeman. Kircher took this opportunity to demonstrate the newest player in the deception detection arena: EyeDetect. Created by Utah-based Converus, EyeDetect has the potential to change the way employees and job […]

Posted on September 15, 2017

Researchers Have Linked a Human Brain to the Internet

By Stefan Ivanovski

In a feat that may have never been accomplished until now, biomedical engineers at the University of the Witwatersrand in Johannesburg are connecting a human brain to the Internet in real time. The project known as “Brainternet” aims to stream brainwaves onto the Internet. It essentially turns the brain into an Internet of Things (IoT) […]

Posted on August 3, 2017

Will Visual Change the World?

By Michal Dzieciolowksi

Mobile has been on the forefront of marketing and search news as of late. In 2015, we witnessed mobile search volume surpass that of desktop in the United States as well as several other countries for the very first time. In light of this dramatic (although predictable) change in peoples’ search habits, marketing strategies have […]

Posted on December 12, 2016

Snapchat on the Radar: 2017

By Victoria Azcuy

Worldwide ad spending amounted to roughly $500 billion this year, with global digital ad spending increasing to a comfortable $72 billion.  According to emarketer, display ad spending topped search this year by about 1%, and that margin is expected to increase at the end of the month. One of the most exciting display ad companies […]

Posted on November 22, 2016

Introducing: The New Backseat Driver

By Victoria Azcuy

Fewer are the days of manually shifting gears one to five (or more if you’re looking for some extra speed), pressing down on the clutch, and flipping paddles on the wheel. We’re now letting the car do most of the work by rarely touching the transmission, save for parking or reversing. The automotive industry is […]

Posted on November 22, 2016

Virtual Reality Advertising

By Valentin Kurdov

Industry outlook Virtual reality is the future. It’s an emerging market with the potential to impact many other sectors such as tourism, gaming, music, fashion, and of course, marketing. Even though it’s seemingly a high-tech industry, companies are making sure VR is easily accessible with options as low as $10 like Google Cardboard. On the […]

Posted on November 17, 2016

Turn to Mobile for Dr. Google

By Victoria Azcuy

Google has played a huge role in transforming the healthcare industry, sending traffic to healthcare establishments and informing and preparing people for their visits. We aren’t relying solely on advice from family and neighbors anymore; Our curiosity, combined with the far-reaching tendrils of the internet, has led to inquiries prior to speaking with a doctor. […]

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