Posted on November 8, 2017

The Imminent Takeover Of The Sharing Economy

By Michelle Greenberg

Airbnb, Rent the Runway, JetSmarter, Zipcar are all just the beginning of a race to making everything more eco-friendly, more cost-friendly, and more efficient. The sharing economy is going to change the way we go about our everyday lives, and probably for the better. We will start to look at shopping differently, forever changing our […]

Posted on August 2, 2017

Programmatic Launches into TV

By Matt Moreno

Before we dive into the role that programmatic marketing plays in TV, we must first define this previously-unfamiliar concept. Programmatic marketing, or simply “Programmatic,” can be described as the purchase or sale of advertisement space in real time using a preconceived algorithm. The process is used to determine how to automate buying, placement, and optimization […]

Posted on July 26, 2017

Mayweather vs McGregor: Marketing the Mayhem

By Michal Dzieciolowksi

One of the biggest stories in recent sports history is the upcoming boxing match between Floyd Mayweather, the 40-year-old boxing champion with an untarnished 49-0 record and Conor McGregor, the 29-year-old UFC lightweight champion. A fight of this magnitude can seemingly market itself but omni-channel marketing efforts, intentional or not, have made August 26th, 2017 […]

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