Posted on January 31, 2018

3 Reasons Why SEM Is Personally Rewarding

By Devlin Byrne

SEM is more than just a way to make a living. At its core, SEM is an opportunity to connect with brands and help them grow firsthand. At Pure Digital, as soon as a client trusts us with their SEM budget, we act as an in-house resource, as opposed to simply a third party advertising […]

Posted on January 17, 2018

Enhanced Bidding: The Future

By Michelle Greenberg

Google has been encouraging marketers to use enhanced CPC as well as their new products for target CPA and target ROI for a long time. Most interpreted the push as a scam, and for a while, they might have been right. Reports surfaced of Google over-bidding with their technologies and earning higher profits as a […]

Posted on January 10, 2018

Optimizing Your Landing Page for Conversions

By Lisa Tully

The landing page is the first thing a user sees after clicking your ad, so it plays a huge role in conversion rates and customer lifetime value. I’m going to talk you through a few simple fixes I think work great for improving user experience on your website. But before we dive into the technical […]

Posted on December 28, 2017

3 Reasons Why Your Business Needs Google AdWords

By Devlin Byrne

You’ve spent thousands of dollars and countless hours creating a great website, developing engaging content, and managing numerous social media accounts… but if you are not implementing Google AdWords, your online presence is seriously lacking. Imagine if there was a tool that allows your business to engage with potential customers who have never heard of […]

Posted on December 13, 2017

Marketing for Fake Fingerlings?

By Michal Dzieciolowksi

Every year, there is always one toy that achieves unprecedented popularity and therefore becomes extremely hard to find during the holiday season. Some examples from previous years include Cabbage Patch Kids, Hatchimals, and the notorious Tickle Me Elmo. This year, the item with the prestigious title of “Hottest Toy of the Year” is the Fingerling, […]

Posted on November 1, 2017

 7 Reasons Why You Should Be Bidding On Your Brand

By Lisa Tully

What does it mean to bid on your brand? This refers to bidding on your own branded keywords in order to display your ad on the search page. Although most PPC experts bid on branded, some agencies or clients still continue to resist the practice. Most of them believe they shouldn’t have to pay for […]

Posted on September 20, 2017

Choosing the Best Landing Page for Your PPC Campaigns

By Lisa Tully

The PPC landing page is the page a user “lands” on after clicking your ad. With so much information available about how your AdWords campaigns are performing, we sometimes to look at the basics behind all the Impressions, Clicks, Quality Scores, CPCs, and CPAs. Don’t get me wrong, these statistics are very important to consider […]

Posted on September 13, 2017

Google’s New Landing Page Tool

By Lisa Tully

Smartphones are in a constant state of communicating and searching for information. Google claims that in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. This supports the increasing importance of mobile-friendly […]

Posted on August 3, 2017

Will Visual Change the World?

By Michal Dzieciolowksi

Mobile has been on the forefront of marketing and search news as of late. In 2015, we witnessed mobile search volume surpass that of desktop in the United States as well as several other countries for the very first time. In light of this dramatic (although predictable) change in peoples’ search habits, marketing strategies have […]

Posted on August 2, 2017

4 SEO Tips For 2017

By Lisa Tully

Search Engine Optimization(SEO) is a marketing strategy focused on growing ranking and visibility via organic search engine results. SEO covers both the technical and creative elements required to improve rankings and drive search traffic. There is a lot of talk, however, about SEO being dead. I disagree. Yes, traditional SEO might be dead but that […]

Posted on July 26, 2017

Adwords Ad Extensions to Increase Your CTR

By Lisa Tully

Ad Extensions expand your ad with additional information. As we know from a Google search, the more space and information an ad has, the more likely you are to click it.  Extension formats include like call buttons, location information, additional links, additional text, and more. Here’s an example of an ad with extensions: How Do They Work? […]

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