Posted on July 19, 2017

Why Use Data-Driven Attribution?

By Valentin Kurdov

Businesses currently have more opportunities to connect with consumers in a given day than ever before. It’s critical for marketers to know which opportunities matter, and which ones don’t. The search process doesn’t start and end with “buy the exact product I already know I want.” People have a tendency to click on multiple ads […]

Posted on July 19, 2017

Google Updates Booking For Salons and Spas

By Michal Dzieciolowksi

Google is always coming up with new ways to integrate different services into their own platform. Their most recent addition allows users to book appointments for salons and spas directly through Google using Google Maps, Search and the Reserve with Google site. As one of the largest information-collecting companies, the ease of booking comes at […]

Posted on July 19, 2017

Digital Marketing Brings Collectors Together: Patek Philippe

By Marc Berolo

Digital marketing and high-end watches have a very unique relationship. Due to the extremely competitive nature of the luxury watch industry, brands from Breitling to Rolex all the way up to the holy trinity (Patek Phillipe, Audemars Piguet, & Vacheron Constantin) invest heavily in digital marketing. Digital marketing allows these super high-end brands to not […]

Posted on July 19, 2017

An Introduction to Adwords

By Matt Moreno

Managing an Adwords account can be just as competitive as it is tedious. There is a constant power struggle for relevancy. Think about it: You’re trying to sell a product while countless others are trying to sell the exact same thing. Thankfully, there are few simple practices that will separate you from the rest of […]

Posted on March 28, 2017

The Hidden Next Level of AdWords

By Michelle Greenberg

What if there was a way to automate almost all of the tasks you do in AdWords? What if there was a way to add negatives across multiple accounts or adjust bids without losing several hours of your time? Spoiler alert: These capabilities exist! Within the AdWords is what I like to call a hidden […]

Posted on March 16, 2017

Should PPC Agencies Fear the Future of Automation?

By Marc Berolo

Automation has been a hot topic within PPC agencies as of late thanks to its increasing implementation into everyday life. Marketers should not be surprised to learn that automation has found its way into the land of pay-per-click. Is this bad news? Many agencies and account managers are concerned about being replaced by robots and […]

Posted on March 10, 2017

Get AMPed

By Michelle Greenberg

If you have never heard of AMPs, take note because they will be very important for optimizing mobile performance this year and moving forward. AMPs (Accelerated Mobile Pages) are going to make users more comfortable with mobile searching and buying than ever before. Mobile searches beat out desktop searches in 2016 but many still find […]

Posted on February 7, 2017

The Issue with Voice-Assisted Paid Search

By Marc Berolo

Several studies from last year indicated a significant increase in voice-assisted searches. In one study, 60 percent of respondents stated that they had started using virtual assistants and voice search in the past 12 months. Popular virtual assistants, include Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and now, Google Home. These applications are all […]

Posted on January 31, 2017

How You Can Capitalize on this Year’s Super Bowl LI: PPC Strategies

By Marc Berolo

Super Bowl Sunday is this weekend, pitting the New England Patriots against the Atlanta Falcons. Will Tom Brady put another ring on his finger? Or will he will fall to the undeniably impressive Matt Ryan? The Atlanta Falcons are no doubt the underdog to the powerhouse Patriots but no matter who you are rooting for, […]

Posted on January 18, 2017

Prepare Your AdWords Strategies for Valentine’s Day

By Marc Berolo

For many digital marketers, preparation for Valentine’s Day began as early as last week. Valentine’s Day is reportedly celebrated by about half of US adults, who continue to spend an increasing amount of money during this time. This is great news for AdWords account managers, who must therefore take full advantage of this holiday to […]

Posted on January 9, 2017

2017 Ad-Words Account Evaluation & Strategies

By Marc Berolo

For many businesses, the start of the new year means re-structuring their AdWords account and implementing new marketing strategies. 2016 saw countless updates to the AdWords platform and interface that have dramatically changed the way advertisers do their jobs. But as long as you start the new year off right, you will certainly have a […]

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