Posted on September 20, 2017

The Impact of Visual Search

By Matt Moreno

When dealing with e-commerce, consumers are finding that text-based searches are not the easiest way to find what they are looking for. According to a report compiled by Jumpshot & Moz, over 25 percent of all searches are for images. Only 3% of those searches, however, are converting into clicks. Where is the correlation, you […]

Posted on September 6, 2017

Google Assistant & Home’s New Partner: Walmart

By Marc Berolo

In case you missed my previous article on the pros & cons of voice search, I discussed how smartphones and search assistants have made this tool extremely attractive for consumers and manufacturers alike. Businesses can use voice searches to promote their products, while consumers are able to easily search for whatever they need. The rising […]

Posted on August 23, 2017

How to Improve Your Quality Score: Ad Relevancy & Expected CTR

By Marc Berolo

Quality score plays a pivotal role in every AdWords account. When determining your CPC (Cost Per Click), Google will increase it by 400% if you have a quality score of 1, 150% increase for a score of 2, 67.3% increase for a score of 3, 25% increase for a score of 4, and a 16.7% […]

Posted on August 23, 2017

Universal App Campaigns (UAC)

By Matt Moreno

Google is constantly trying to make it easier for you to focus your marketing efforts on your target audience. Whether you are on YouTube, Google, Google Play Store, or are accessing the Display network, the goal is to increase user involvement. Universal App Campaigns (UAC) has given us the platform to grow app campaigns through […]

Posted on August 16, 2017

The Pros & Cons of Voice Search: Is It Really the Future Of Marketing?

By Marc Berolo

Advancements in technology exist largely to simplify our daily routines. For example, companies like Tesla have introduced cars that drive themselves. Some say these cars were invented to increase safety, but was that really the main reason for their creation? Perhaps we have simply become lazier as a civilization? This is why voice search makes […]

Posted on August 16, 2017

Creating Keywords: Improve Your Organic Search Results

By Matt Moreno

Generating effective keywords is the root to managing any successful account. Before we discuss what makes a truly effective keyword, it is important to understand the impact keywords have in the optimization process. Keywords are viewed as the building blocks of accounts because without them, you won’t receive the type of traffic you are targeting. […]

Posted on August 9, 2017

Facebook’s News Feed Ranking

By Lisa Tully

In my last post about SEO, I discussed Google’s ongoing effort to push slow loading pages into extinction. And now it seems Facebook has joined the battle, announcing a new algorithm that estimates how long it takes a page to load from its mobile app and uses that information to rank the articles and links […]

Posted on August 9, 2017

The Impact of Voice Search

By Matt Moreno

With over 50 percent of people using voice search at least once a day, it appears that voice recognition is becoming the search tool of the future. The question is, how do we report on queries that are spoken into mobile devices? Google is reportedly planning on introducing voice search reporting to search console analytics […]

Posted on August 9, 2017

Preparing Your AdWords Account for Labor Day

By Marc Berolo

For many digital marketers, summer is the slow season for their clients’ industries. One of the summer’s many major events is Labor Day, which marks the unofficial end of the season with BBQs, parties, and family get-togethers. Labor Day is also known for retail sales and discounts. Free from work, consumers are instead shopping online […]

Posted on August 2, 2017

Bridging the Gap Between Traditional & Digital Marketing

By Marc Berolo

  Sometimes, it might seem difficult to bridge the gap between traditional and digital marketing, especially when it comes to local businesses. Many local businesses feel that it’s a better investment to focus on traditional marketing efforts as opposed to the more innovative digital marketing. If you are struggling with the transition or just don’t […]

Posted on July 26, 2017

Advertising On Pinterest

By Stefan Ivanovski

Anything someone does on Pinterest leads them closer to action, and they do more than just browse feeds: 70% search, save or click on a Pin. Pinterest is a web and mobile application startup that operates a software system designed to find information on the World Wide Web. It is a free website that requires […]

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