Posted on January 17, 2018

Enhanced Bidding: The Future

By Michelle Greenberg

Google has been encouraging marketers to use enhanced CPC as well as their new products for target CPA and target ROI for a long time. Most interpreted the push as a scam, and for a while, they might have been right. Reports surfaced of Google over-bidding with their technologies and earning higher profits as a […]

Posted on January 10, 2018

Learning To Bid Smarter

By Matt Moreno

Mastering bidding techniques is one of the most important tools for managing an AdWords account. Being able to adjust bids based on keyword, location, device, time of day, and audiences are among the best ways to improve performance. Luckily, AdWords provides built-in management tools that give you more flexibility in your management process. Let’s explore […]

Posted on January 10, 2018

Optimizing Your Landing Page for Conversions

By Lisa Tully

The landing page is the first thing a user sees after clicking your ad, so it plays a huge role in conversion rates and customer lifetime value. I’m going to talk you through a few simple fixes I think work great for improving user experience on your website. But before we dive into the technical […]

Posted on December 28, 2017

3 Reasons Why Your Business Needs Google AdWords

By Devlin Byrne

You’ve spent thousands of dollars and countless hours creating a great website, developing engaging content, and managing numerous social media accounts… but if you are not implementing Google AdWords, your online presence is seriously lacking. Imagine if there was a tool that allows your business to engage with potential customers who have never heard of […]

Posted on December 28, 2017

How To Optimize Holiday Marketing Dollars

By Wakimba Davenport

The holidays are the holy grail for most digital marketers. Customers love to spend massive amounts of money going into Christmas, giving retailers huge new batches of customers. Wouldn’t it be great if retailers could keep up this spending momentum long after Christmas has passed? Here are some tips and tricks for doing just that: […]

Posted on December 26, 2017

Showcase Shopping Ads

By Mia Percela

Last July, Google launched the newest brand format for shopping campaigns – Showcase Shopping Ads, available via Google’s API or the new AdWords interface. This type of ad is ideal for improving shopping experience for customers who don’t quite know what they are looking for or customers who are at the very beginning of the […]

Posted on December 13, 2017

Applying Audiences To Improve Performance

By Matt Moreno

Working in PPC means you are constantly trying to think of different ways to improve the performance of your accounts. Coming up with strategies that will take your paid search ads to the next level is a key aspect of the job. Let’s take a look at some tips for how to use audiences with […]

Posted on December 13, 2017

How Bitcoin Entered the Marketing Space With Full Force

By Marc Berolo

The only bubble that exists is the one you live in if you haven’t heard of Bitcoin. Simply turning on the news, going on Facebook or Instagram or even just opening up your Internet browser will bring you at least one article on cryptocurrency. Bitcoin was first introduced around 2009 by Satoshi Nakamoto, who created […]

Posted on November 23, 2017

Prepare Your AdWords Account for Cyber Monday

By Marc Berolo

For many digital marketers, the fall season means an increase in traffic and business as we approach the holiday season. This is especially prevalent for e-commerce businesses that rely heavily on holiday sales. But long before Christmas are certain days that are renowned for holiday shopping and sales that businesses and digital marketers can capitalize […]

Posted on November 23, 2017

Heinz: Edible Instagram Posts?

By Valentin Kurdov

https://www.youtube.com/watch?v=PS1z1wL-n_Q If you’re into Instagram food porn, you know how hungry you can get by just looking at someone’s mouthwatering posts. In Brazil, Heinz capitalized on this by enabling Instagram users to actually eat the delicious food posts the drool over. It is a clever social play from Heinz, the same people behind a Sao […]

Posted on November 16, 2017

Facebook Advertising Strategy & Structure

By Valentin Kurdov

You cannot scale on Facebook without a foundation for success. After all, you wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any different. If you’ve read our AdWords account structure guide in the past, prepare yourself for a completely different animal; by nature, Facebook and Google AdWords are […]

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