Posted on November 16, 2017

Facebook Advertising Strategy & Structure

By Valentin Kurdov

You cannot scale on Facebook without a foundation for success. After all, you wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any different. If you’ve read our AdWords account structure guide in the past, prepare yourself for a completely different animal; by nature, Facebook and Google AdWords are […]

Posted on November 15, 2017

Prepare Your AdWords Account for Black Friday

By Marc Berolo

For many digital marketers, the fall means an increase in traffic and customer activity overall as we approach the holiday season. This is especially the case for e-commerce businesses that rely heavily on holiday sales. But before Christmas rolls around, it’s important to remember that there are several other days that pose tremendous opportunities for […]

Posted on November 8, 2017

The Imminent Takeover Of The Sharing Economy

By Michelle Greenberg

Airbnb, Rent the Runway, JetSmarter, Zipcar are all just the beginning of a race to making everything more eco-friendly, more cost-friendly, and more efficient. The sharing economy is going to change the way we go about our everyday lives, and probably for the better. We will start to look at shopping differently, forever changing our […]

Posted on November 8, 2017

Facebook Updates

By Valentin Kurdov

Facebook is always tinkering with its algorithms, so it can be challenging to keep track of all its new updates. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook […]

Posted on November 1, 2017

Using AI To Drive Sales

By Michelle Greenberg

Artificial Intelligence – AI for short – has been a hot topic in the marketing world for some time. Ever since Watson broke into the mainstream media courtesy of IBM, many walks of life have considered the role artificial intelligence will play in their lives. What was once a farfetched concept is now sold by […]

Posted on November 1, 2017

 7 Reasons Why You Should Be Bidding On Your Brand

By Lisa Tully

What does it mean to bid on your brand? This refers to bidding on your own branded keywords in order to display your ad on the search page. Although most PPC experts bid on branded, some agencies or clients still continue to resist the practice. Most of them believe they shouldn’t have to pay for […]

Posted on October 25, 2017

Understanding Ad Extensions

By Matt Moreno

When creating an ad on Google, the more information you have, the more effective the ad will be. Using ad extensions will make your ad more visually appealing and allow you to provide relevant information to the consumer. Implementing extensions is often an immediate and highly impactful way to improve CTR as well. Ad Extensions […]

Posted on October 25, 2017

New Updates to Bing Ads Accounts You Must Know!

By Marc Berolo

A new Overview tab is set to roll out in Bing Ads accounts. This new tab will be found under the main Campaigns page. It will provide an account manager with a high-level view of performance with more customization abilities than the Homepage. Coincidentally, the new Overview tab resembles the overview pages available in the […]

Posted on October 11, 2017

Preparing Your AdWords Account for Halloween

By Marc Berolo

For many digital marketers, the fall season means an increase in traffic and business. This is usually the case for e-commerce businesses, which rely heavily on holiday sales. But, before Christmas rolls around, there are numerous small celebrations/holidays on the way that businesses and digital marketers can capitalize on, most notably Halloween. In 2016, Americans […]

Posted on October 6, 2017

Twitter’s New Advanced Search Feature

By Matt Moreno

Twitter has definitely taken a hit in terms of popularity, but the social network still serves as a viable marketing tool. With the addition of its advanced search feature, Twitter has expanded its ability to implement new marketing strategies. The goal of advanced search is to refine search results and yield a better understanding of […]

Posted on September 27, 2017

Avoiding Mistakes In Google Adwords

By Matt Moreno

Sending paid traffic to your company’s website is the best way to expand profitability in the digital marketplace. But while Google Adwords can easily help you create a digital footprint, bringing a positive return on investment takes time. Let’s take a look at common mistakes PPC advertiser’s make when first starting out and how to […]

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