Posted on May 6, 2016

Twitter Launches Ad Groups to Facilitate Targeted Campaigns

By Maya Bayram

Twitter has launched a new Ad Groups tool—which has people talking. Despite its impressive user base, Twitter has been struggling with a low post engagement compared to other social media platforms. In an attempt to increase its relevance to advertisers, Twitter launched its new Ad Groups tool. This tool allows marketers to specifically target and […]

Posted on May 1, 2016

Google Ad Takeover

By Michelle Greenberg

Just recently we wrote about how Google is making major changes to have paid search and organic search blend more naturally, making it harder for users to see a major difference between paid and organic. Now Google has also begun expanding where their ads show up. In most recent news Google ads are now showing […]

Posted on April 29, 2016

The Mobile Search Landscape in 2016

By Michal Dzieciolowksi

Mobile has become a huge source of search traffic with regards to paid search in early 2016. Marketers that have not yet applied a mobile strategy to their campaigns should make that push and not be stranded in the dust. Based on data from Merkle’s Digital Marketing Report, in Q1 2016, 57% of paid search […]

Posted on April 12, 2016

How to Create an Effective Remarketing Campaign

By Maya Bayram

When you want to create a remarketing campaign, there are several factors you must consider. Keep in mind that several elements contribute to a successful remarketing campaign, and you have to target the right visitors and group the audience based on their chance of conversion. The statistics on your audience visits will help you categorize […]

Posted on April 6, 2016

Master The Elusive Quality Score

By Michelle Greenberg

You may have noticed a feature in AdWords called quality score, but never really understood or bothered to look into this metric. Quality score is crucial when it comes to maximizing AdWords performance; when you have tried all of your efforts to maximize profit and you need another way to boost your performance take a […]

Posted on March 15, 2016

Optimizing the Mobile Experience

By Michelle Greenberg

We all know that mobile is taking over, but how do we make sure we are taking advantage of it? In previous articles we have gone over how to advertise on mobile, but as much as advertising is important, it’s even more important to make sure your mobile site is ready for this traffic. There […]

Posted on February 23, 2016

Google’s Search Partner Networks

By Michelle Greenberg

When running SEM campaigns Google gives you the option to advertise your ads not only on Google, but on search partner networks as well. These other networks are websites such as ‘Ask Jeeves’, ‘Ask.com’, and ‘Dogpile.com’, these are just a few, but there are 100’s out there that vary in quality. To show up to […]

Posted on February 12, 2016

2016: The Year of Mobile Advertising

By Michelle Greenberg

If 2015 was the year of mobile (which it definitely was) then 2016 is the year of mobile advertising. Last year a record-breaking moment happened, the number of mobile searches surpassed desktop. This was huge but this was just the start of the mobile news. Just a few days ago Google reported that they were […]

Posted on February 10, 2016

Finally, the AdWords App!

By Michelle Greenberg

A couple of months ago, many digital marketers got an email offering to beta test the AdWords app. To many people this was amazing news and a huge help, now you could check stats on the go. If you are the type of person who worries about your ads and spend on an hourly basis, […]

Posted on January 25, 2016

The Benefits of Display Advertising

By Michelle Greenberg

There are times when search campaigns need a boost. You may have successfully reached all your potential customers and all of the people who could have possibly been searching for your product, but you want to continue to grow your account. What do you do next? Display is a great option for times just like […]

Posted on January 25, 2016

Google Ad Policy Updates

By Michelle Greenberg

Most advertisers know the basics of what to avoid in the ad space, malware, covering up content, or promoting fake goods are among the top things that Google looks out for. Google has over 1,000 people dedicated to fighting bad ads, but they also have an algorithm in place that crawls pages for ‘bad’ sites […]

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