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Posted on January 23, 2017

A Multi-Channel World

By Michelle Greenberg

Retail outlet BCBG just closed an unspecified amount of its mall shops, not long after many industry giants such as American Apparel and  Macy’s did the exact same thing. The reason? A changing shopping landscape. Technology has completely revolutionized the process of buying and selling. Online sales will soon be on pace with traditional in-store […]

Posted on January 23, 2017

Finding Inspiration in SEM for the Altruistic

By Victoria Azcuy

The things that fascinate us and drive our interests, either from an ethical or moral standpoint, can lead to a career in SEM. Last December’s resignation of Matt Cutt, Google’s former head of search quality reminded me that finding work that is both financially beneficial and altruistically rewarding can be a grating but ultimately satisfying […]

Posted on January 18, 2017

Prepare Your AdWords Strategies for Valentine’s Day

By Marc Berolo

For many digital marketers, preparation for Valentine’s Day began as early as last week. Valentine’s Day is reportedly celebrated by about half of US adults, who continue to spend an increasing amount of money during this time. This is great news for AdWords account managers, who must therefore take full advantage of this holiday to […]

Posted on January 9, 2017

The Bitcoin Boom

By Victoria Azcuy

Flash back to 2011: You were attending an info session at college about Bitcoin, the strange but arguably successful form of currency blazing trails across different corners of the web. A look at the news told you the value of Bitcoin was beginning at a bargain of $2. Some of your peers might have even […]

Posted on January 9, 2017

2017 Ad-Words Account Evaluation & Strategies

By Marc Berolo

For many businesses, the start of the new year means re-structuring their AdWords account and implementing new marketing strategies. 2016 saw countless updates to the AdWords platform and interface that have dramatically changed the way advertisers do their jobs. But as long as you start the new year off right, you will certainly have a […]

Posted on January 9, 2017

Growing Problems for 2017

By Michelle Greenberg

Most advertisers are familiar with the term “invalid clicks” – clicks made up of bots, single spammers, or simply spammers who click on ads. Google does a pretty good job excluding invalid clicks from marketing data and making sure not to spend your valuable marketing dollars on them. But when you consider the ongoing, exponential […]

Posted on December 28, 2016

Looking Back: Managing My First PPC Account

By Victoria Azcuy

Looking Back: Managing Your First PPC Account It’s not easy losing a client, especially when the decision is largely out of your control. You increase conversions, reduce CPL, keep costs low and under budget, but in the eyes of the client, it’s just not the right fit. Sometimes you look back and think of the […]

Posted on December 27, 2016

The Big SEM Changes of 2016

By Michal Dzieciolowksi

  Another year has come to a close in the SEM world, so it is important to examine the major shifts that took place in the landscapes of Google and Bing. We must not only assess individual strategies but also analyze the changing direction of the entire marketing industry. Here’s a look at some of […]

Posted on December 23, 2016

Will Google Ban Offensive Search Suggestions & Results?

By Marc Berolo

Google has come under fire as of late due to the search suggestions and results that pop up when certain queries are entered. These include suggestions like “Are women evil?” or results questioning whether or not the Holocaust actually happened. As a Google Premier Partner, Pure Digital was able to get the scoop on how […]

Posted on December 23, 2016

The Holiday Slump

By Michelle Greenberg

Every year, advertisers go through what is commonly referred to as the holiday slump. The last days before Christmas along with the holiday itself and the first few days after tend to feature a lower amount of traffic as well as lower click through rates and conversion rates. This is only natural, however, since most […]

Posted on December 20, 2016

RLSA – A Hidden Gem Of Remarketing

By Michelle Greenberg

Most advertisers are familiar with re-marketing because excluding it from your digital marketing strategy puts you far behind the curve. You can re-market to a list of emails you might have collected over the years, re-market to potential leads who have visited your site within a certain number of days, and re-market to potential leads […]

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