Posted on June 6, 2016

The Differences between Android and iOS User Behavior

By admin

There is a huge discrepancy between Android And Apple IOS user behavior. Android users are twice as likely to open a notification than a similar Apple IOS user. Apple users, however, are much faster to open a notification which suggests that they may have a higher quality to interact with the notification. Google Android on […]

Posted on May 23, 2016

What is the Google Assistant?

By Maya Bayram

This week Google’s CEO Sundar Pichai unveiled a new virtual assistant that will be able to maintain an ongoing two-way conversation and helps with real-world endeavors. The Google assistant is said to be conversational, and help with tasks such as buying last-minute movie tickets or finding a good nearby restaurant. The assistant can be accessed […]

Posted on May 23, 2016

Google Introduces Instant App Technology

By admin

Google recently introduced its newest platform Google Instant Apps for android. This new application will bring the experience of apps to the mobile web and deliver access to deeper web functionality without ever downloading anything. Details are scarce at the moment but it seems that this may very well be an evolution of app streaming, […]

Posted on May 23, 2016

How to Appeal to Mobile Shoppers

By Michelle Greenberg

In 2016 thus far 34% of online retail purchases came from mobile. This is major news. People have been weary in the past about purchasing on mobile because of security or too long of a process, but these mobile shopping stats just keep rising meaning we are trusting mobile shopping more and retailers are making […]

Posted on May 16, 2016

Twitter Makes Significant Changes to Periscope

By admin

Cortex, a team of developers dedicated to accelerating the future of Twitter and Periscope is working on a joint project for people to easily find new experiences to share and participate in. Periscope is a live broadcasting platform that works in conjunction with Twitter. It may soon be able to help identify live streams and […]

Posted on May 15, 2016

Instagram Introduces Dynamic Advertising

By Maya Bayram

Chances are, you’ve heard about this week’s Instagram update, but what you probably didn’t know is that they’ve implemented dynamic retargeting ads. This means that they’ve started tracking activity outside of Instagram in order to categorize users based on their tastes and customs. Facebook (the owner of Instagram) has implemented this retargeting unit in order […]

Posted on May 15, 2016

AdWords is Launching Data-Driven Click Attribution Models

By Michelle Greenberg

This week Google AdWords came out with a new way to track attribution. Attribution is a fancy way of saying “bragging rights”. Basically, attribution describes from what channel a click came from. For example, if someone clicks on a PPC ad gets to know a certain brand but then leaves, and then a month later […]

Posted on May 13, 2016

Google’s Prevention of Accidental Mobile Clicks

By Maya Bayram

In the past couple weeks, Google has released numerous articles explaining its actions to prevent deceptive mobile ad redirects. They have implemented several protections to eliminate sneaky mobile ads—including sending manual penalties to websites that have been intentionally misleading mobile users into getting redirected to their content. Google also provided tips for its users to […]

Posted on May 12, 2016

The Potential of Apple’s Spotlight Search

By admin

There’s a storm brewing in mobile technology. A heavy storm revolving around the lucrative frontier that will define how mobile devices are monetized. All of the largest corporations are interested in mobile search and the future seems uncertain as to whom will be the top dog. The universe of mobile search is vastly overwhelmed with […]

Posted on May 12, 2016

The Next Big Technological Shift

By Michelle Greenberg

We all know about Siri by now, but how many of us actually use it in our life day to day? Not too many, and not too regularly. A relatively new development in Silicon Valley, going by the name Viv is a look into our near future of how our relationship with technology may change. […]

Posted on May 12, 2016

How to Improve Your Business with Emotional Targeting

By Marc Berolo

Emotions play a pivotal role in everyday decision-making and purchasing behaviors. Did you ever see an advertisement that for some reason made you want to buy the product—or try something new? This emotional connection between the two can be used to benefit your company and convert more leads. Let’s take a look at some strategies. […]

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