Posted on March 16, 2017

Should PPC Agencies Fear the Future of Automation?

By Marc Berolo

Automation has been a hot topic within PPC agencies as of late thanks to its increasing implementation into everyday life. Marketers should not be surprised to learn that automation has found its way into the land of pay-per-click. Is this bad news? Many agencies and account managers are concerned about being replaced by robots and […]

Posted on March 16, 2017

A PPCers Review of Bing

By Michelle Greenberg

Bing has come a long way, recently debuting Bing ads editor for Mac (something marketers have been waiting years for), but the search engine is still yet to reach its full potential. Responsible for about 33% of search engine traffic, Bing is unquestionably popular enough to be used in targeted marketing campaigns. You’ve got to […]

Posted on March 13, 2017


By Jonathan Ortiz

Targeted advertising is nothing new to any of us. The internet is home to target advertising, and it is, in large part, the crux of what search marketing is all about. However, a start-up called Synaps Labs has recently introduced the art to the real world in the form of highway digital billboards with the […]

Posted on March 10, 2017

Get AMPed

By Michelle Greenberg

If you have never heard of AMPs, take note because they will be very important for optimizing mobile performance this year and moving forward. AMPs (Accelerated Mobile Pages) are going to make users more comfortable with mobile searching and buying than ever before. Mobile searches beat out desktop searches in 2016 but many still find […]

Posted on February 27, 2017

Similar Audiences: The Low Down

By Michelle Greenberg

Google has rolled out a new beta called Similar Audiences, which examines data from your current audience lists and creates new “similar” lists. Much like Facebook advertising, the beta is mainly looking for interests and activities of your current lists in order to locate Gmail users with similar patterns. But Google has historically been much […]

Posted on February 22, 2017

Hacks for Your Ads

By Michelle Greenberg

Last week, I wrote about the Google’s new beta being exclusively released to 500 agencies that use AdWords (Text Ads by Google). This week, I am going to discuss things YOU can do and should be doing with your ad copy to maximize success. It honestly doesn’t matter whether or not your company was given […]

Posted on February 13, 2017

Lens: The Way of The Future

By Michelle Greenberg

This past week saw the release of an amazing new feature on Pinterest called “Lens.” After a user takes a picture of a certain object, he or she is now greeted with other pictures related to that object or pictures that contain the object itself. This new feature has the potential to inspire new ideas […]

Posted on February 7, 2017

Why Google Will Never Be Able to Take Your Job Away

By Michelle Greenberg

Google recently released a new beta that launches text ads for you. This might sound alarming to some online advertisers but there really isn’t anything to worry about. The new beta’s main function is adding ads to your campaigns based on existing ads and landing page content. These ads are created by Google and added […]

Posted on February 7, 2017

The Issue with Voice-Assisted Paid Search

By Marc Berolo

Several studies from last year indicated a significant increase in voice-assisted searches. In one study, 60 percent of respondents stated that they had started using virtual assistants and voice search in the past 12 months. Popular virtual assistants, include Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and now, Google Home. These applications are all […]

Posted on January 31, 2017

How You Can Capitalize on this Year’s Super Bowl LI: PPC Strategies

By Marc Berolo

Super Bowl Sunday is this weekend, pitting the New England Patriots against the Atlanta Falcons. Will Tom Brady put another ring on his finger? Or will he will fall to the undeniably impressive Matt Ryan? The Atlanta Falcons are no doubt the underdog to the powerhouse Patriots but no matter who you are rooting for, […]

Posted on January 30, 2017

Gmail Ads: A Small Win

By Michelle Greenberg

Gmail currently boasts over 1 billion active users around the globe, and these users can be targeted by your ad campaigns thanks to AdWords. Often overlooked by advertisers, Gmail ads houses an untapped market of potential customers. You’ve seen these ads in your Gmail inbox either on the right-hand side, at the bottom of the […]

Get Started


Thanks! We'll be in touch shortly