Posted on July 19, 2017

The Importance Of AMP (Accelerated Mobile Pages)

By Lisa Tully

What is AMP? Marketers have been hearing a lot of talk about AMP (Accelerated Mobile Pages) so far this year. What’s all this buzz about? Well, it’s a project from Google and Twitter designed to make mobile pages load faster. AMP is also an open source HTML coding standard for publishers. The purpose of this […]

Posted on July 19, 2017

Digital Marketing Brings Collectors Together: Patek Philippe

By Marc Berolo

Digital marketing and high-end watches have a very unique relationship. Due to the extremely competitive nature of the luxury watch industry, brands from Breitling to Rolex all the way up to the holy trinity (Patek Phillipe, Audemars Piguet, & Vacheron Constantin) invest heavily in digital marketing. Digital marketing allows these super high-end brands to not […]

Posted on July 19, 2017

An Introduction to Adwords

By Matt Moreno

Managing an Adwords account can be just as competitive as it is tedious. There is a constant power struggle for relevancy. Think about it: You’re trying to sell a product while countless others are trying to sell the exact same thing. Thankfully, there are few simple practices that will separate you from the rest of […]

Posted on July 19, 2017

Exploring AdWords’ New Interface

By Michelle Greenberg

Last May, a new AdWords interface was officially unveiled on the channel’s live stream. Many advertisers had known this was coming for months but the interface had yet to be announced to the public. Slowly but surely, the alphas and betas have been popping up in certain accounts and will soon be available for everyone. […]

Posted on March 28, 2017

The Hidden Next Level of AdWords

By Michelle Greenberg

What if there was a way to automate almost all of the tasks you do in AdWords? What if there was a way to add negatives across multiple accounts or adjust bids without losing several hours of your time? Spoiler alert: These capabilities exist! Within the AdWords is what I like to call a hidden […]

Posted on March 20, 2017

Income Bracket Targeting on Google

By Michelle Greenberg

One of the many wonders of Google AdWords is the ability to focus your marketing strategy on a certain market segment, like people who make below 30k a year. This is highly useful because every product and brand has different clientele. Google can access someone’s income either through information he or she has already provided […]

Posted on March 16, 2017

Should PPC Agencies Fear the Future of Automation?

By Marc Berolo

Automation has been a hot topic within PPC agencies as of late thanks to its increasing implementation into everyday life. Marketers should not be surprised to learn that automation has found its way into the land of pay-per-click. Is this bad news? Many agencies and account managers are concerned about being replaced by robots and […]

Posted on March 16, 2017

A PPCers Review of Bing

By Michelle Greenberg

Bing has come a long way, recently debuting Bing ads editor for Mac (something marketers have been waiting years for), but the search engine is still yet to reach its full potential. Responsible for about 33% of search engine traffic, Bing is unquestionably popular enough to be used in targeted marketing campaigns. You’ve got to […]

Posted on March 13, 2017


By Jonathan Ortiz

Targeted advertising is nothing new to any of us. The internet is home to target advertising, and it is, in large part, the crux of what search marketing is all about. However, a start-up called Synaps Labs has recently introduced the art to the real world in the form of highway digital billboards with the […]

Posted on March 10, 2017

Get AMPed

By Michelle Greenberg

If you have never heard of AMPs, take note because they will be very important for optimizing mobile performance this year and moving forward. AMPs (Accelerated Mobile Pages) are going to make users more comfortable with mobile searching and buying than ever before. Mobile searches beat out desktop searches in 2016 but many still find […]

Posted on February 27, 2017

Similar Audiences: The Low Down

By Michelle Greenberg

Google has rolled out a new beta called Similar Audiences, which examines data from your current audience lists and creates new “similar” lists. Much like Facebook advertising, the beta is mainly looking for interests and activities of your current lists in order to locate Gmail users with similar patterns. But Google has historically been much […]

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