Posted on June 28, 2016

The Sounds of the Future

By Victoria Azcuy

In the late 1990’s, the average music listener in America was pressing the open/close button of a boom box and placing a slim shiny disc into a reader after school or before work. They may have sung the tune or mirrored the melody along the strings of a guitar, transporting their creativity. Fast forward to […]

Posted on June 20, 2016

The Pros and Cons of Implementing SEM to The iOS Store

By Victoria Azcuy

  Apple is projected to release a more convenient and individualized method of advertising on the Apple App Store. What does this invitation entail for developers? Firstly, although the new App Store Ads won’t be available until fall, advertisers should reach out to their ad partners to request working in beta. They might also want […]

Posted on June 20, 2016

Survival Guide for Mobile Content Marketing

By Marc Berolo

Back at it again with Mobile! There have been a lot of articles being published about mobile and all of the new features you can take advantage of…and here’s yet another one of those articles. This will be your survival guide for mobile content marketing. Google has strengthened its mobile-friendly ranking signal by including site […]

Posted on June 20, 2016

How to Succeed On A Limited PPC Budget

By Michelle Greenberg

It happens quite often. CPCs are too high for a certain industry and your client or you cannot afford to bid on the most popular terms, and you decide to just give up. Another scenario is that you want to start with a limited budget and see your return before investing more money into PPC. […]

Posted on June 13, 2016

The Rise of Voice Searches

By Marc Berolo

Mobile has been the new craze ever since the recent Google Performance Summit that was held a couple weeks ago. There will be a number of changes that are coming to AdWords and Analytics. Google revealed incredible mobile statistics and this is just another addition to that. Google CEP Sundar Pichai announced during his Google […]

Posted on June 13, 2016

Apple Reveals That It Will Introduce SEM to its iOS Store

By Maya Bayram

A week before the WWDC keynote, Apple revealed that it will launch a paid search model for its iOS Store, allowing app developers to easily expose their applications to the appropriate audiences. Phil Schiller, the senior vice president of worldwide marketing at Apple, revealed to The Verge that they will be implementing a revenue-share model […]

Posted on June 13, 2016

How To Get A Leg Up On The AdWords Updates

By Michelle Greenberg

By now most marketers are familiar with all of the fantastic and much-needed updates that are coming to AdWords this year. Everyone is eager to find out how to get started. It has been unclear exactly when everything is rolling out, but longer text ads have already started to pop up around the Internet. How […]

Posted on June 13, 2016

Adwords Expanded Text Ads Paves Way for New Strategies

By Victoria Azcuy

After Google removed ads from the right hand-rail of results earlier this year, the PPC community experienced a cleaner and more aesthetically pleasing advantage for reaching out to the consumer. Now, as of last Tuesday, companies will look forward to expanding text ads, allocating an extra 45 characters and an added URL. What does this […]

Posted on June 8, 2016

Google AdWords Attribution Model – What, Why & How.

By Benjamin Arabov

Finally, we now have the flexibility to pick which attribution we want within our Google AdWords campaigns. This has been live for about a week or so, however, no one is talking about it. Let’s take a step back and recap. On May 11th 2016, Google announced that in the beginning of June, marketers will […]

Posted on June 7, 2016

Google Introduces Local Search Ads

By Marc Berolo

  In case you missed the Google Performance Summit last week, Google announced a number of changes that are coming to AdWords and Analytics. The major focus of the event was surrounded around mobile, with Google revealing outstanding mobile statistics. We were also introduced to Expanded Text Ads and the new Google AdWords interface. But, […]

Posted on June 6, 2016

How to Beat the Competition with Clever Advertising Strategies

By Marc Berolo

Competition is inevitable and no matter what industry you are in there will always be competitors. Many will even say that competition is good for your business, keeping you on your toes and making you strive to be the best. Some notable competition over the years has been companies like Coca-Cola vs. Pepsi, McDonalds vs. […]

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