Posted on July 19, 2016

Facebook is Changing the Face of News

By Victoria Azcuy

It was just last night – I heard my friend gasp in horror from the corner of my room, where she was hunched neatly above her computer. She had just logged into her Facebook, a ritual that most millennials partake in once they leave work or settle down for the day. On the top of […]

Posted on July 19, 2016

How to Boost Your Campaign With Display Layering Techniques

By Michelle Greenberg

Display marketing is an extremely important strategy to growing your brand and business, it’s a channel for growth and creating brand awareness, but there are a myriad of ways of setting up successful display campaigns. You have the options of keyword targeting, interest and remarketing targeting, topic targeting, placement targeting, and demographic targeting. All of these […]

Posted on July 11, 2016

The Role Social Media Plays in Activism

By Maya Bayram

We’re used to seeing people use social media platforms to express themselves and disseminate information, but now users are becoming increasingly focused on social and political movements. Individuals are turning to social media to raise awareness of certain issues—particularly those that involve social inequality. For instance, the Black Lives Matter movement originated with a hashtag […]

Posted on July 11, 2016

Privacy Matters: How Facebook Tells All About Secret Conversation Option In Messenger

By Victoria Azcuy

  For many, it’s hard to keep up with the mass amounts of applications rising to the surface, all seeking to offer a more efficient, and sometimes affordable, way of doing just about anything. I, myself, often forget some of the abundance of apps I’ve downloaded. In particular, I actively rotate between my messenger applications. When my […]

Posted on July 11, 2016

Automation May Be the Future of PPC

By Marc Berolo

Technology is always advancing in the digital marketing space. But, paid search and social continues to grow more complex than ever. There is an expanding number of platforms and networks that need to be managed, and clients are now demanding deeper analysis on their accounts. The combination of all these factors may affect the efficiency […]

Posted on July 11, 2016

Get Your Website Recognition & Authority

By Michelle Greenberg

Are you trying to become an authority in a certain space? Do you want to bump up your brand recognition? A quality way to do this is through Google Quick Answer Boxes. You know when Google spits out an answer to your query in a super convenient fashion? Wouldn’t it be great to have your […]

Posted on July 5, 2016

Using IBM APIs in the Marketing Space

By Michal Dzieciolowksi

After reading an article by Russell Savage of Cask Desk about using the IBM Watson Alchemy Language API through Adwords scripts I decided to give it a go. Initially, I started with the same program that Savage used, using Watson to generate a list of keywords deemed relevant to the page with a relevancy score. […]

Posted on July 5, 2016

What’s Changing in Your (News) Feed

By Victoria Azcuy

  The first year I used Facebook, it was 2008, just four years after its creation. Scrolling through the posts on any given day, I would have had the option of posting a written blurb, a photo, or a video. I invested time to tune in to see what my friends, in my close-knit community […]

Posted on July 5, 2016

Using Visuals to Gain Credibility in the Digital World

By Marc Berolo

Everyone knows the saying, “A picture is worth a thousand words”. This is evident in the physical world, especially in retail. People love to differentiate themselves from others by choosing where they shop, eat, or stay. The consumer is able to showcase their individuality by visiting independent shops, restaurants, or hotels. The physical world captures […]

Posted on July 5, 2016

10 Remarketing Tips All Digital Marketers Should Know

By Michelle Greenberg

Do you need help making your PPC campaigns grow? Have you hit a rut and can’t come up with any new keywords or strategies? Maybe it’s time to visit or re-visit your remarketing opportunities. Customers who have visited your site already are 3x more likely to return and convert. It is extremely important to incorporate […]

Posted on June 28, 2016

How to Become a Pro at Social Media Marketing

By Maya Bayram

Social networks are highly valuable to marketers, as many of they have an immense reach and the ability to influence their users. However, advertisers tend to misuse these platforms and fail to take advantage of their full potential. We’ve put together a list of basics to help optimize your company’s social media game! Consistency is […]

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