Blog

Posted on August 2, 2017

Bridging the Gap Between Traditional & Digital Marketing

By Marc Berolo

  Sometimes, it might seem difficult to bridge the gap between traditional and digital marketing, especially when it comes to local businesses. Many local businesses feel that it’s a better investment to focus on traditional marketing efforts as opposed to the more innovative digital marketing. If you are struggling with the transition or just don’t […]

Posted on August 2, 2017

Call Bid Adjustments Are Here

By Michelle Greenberg

AdWords’ last major push for calls in AdWords was click to call ads, an ad specifically designed to drive calls for businesses. Only shown on mobile devices, clicking these ads leads you to a phone call with a sales rep. Click to call ads have worked amazingly so far. On average, the sale is 3x […]

Posted on July 26, 2017

Advertising On Pinterest

By Stefan Ivanovski

Anything someone does on Pinterest leads them closer to action, and they do more than just browse feeds: 70% search, save or click on a Pin. Pinterest is a web and mobile application startup that operates a software system designed to find information on the World Wide Web. It is a free website that requires […]

Posted on July 26, 2017

Adwords Ad Extensions to Increase Your CTR

By Lisa Tully

Ad Extensions expand your ad with additional information. As we know from a Google search, the more space and information an ad has, the more likely you are to click it.  Extension formats include like call buttons, location information, additional links, additional text, and more. Here’s an example of an ad with extensions: How Do They Work? […]

Posted on July 26, 2017

Google’s New Optimization Tool

By Michelle Greenberg

The most recent Google AdWords livestream revealed a new program designed to help advertisers test new landing pages more efficiently. It works in conjunction to AdWords to reduce the amount of time and money spent on web developers who make make small changes to landing pages in order to test the effect on conversion rates. […]

Posted on July 26, 2017

The Importance of Negatives: PPC Management

By Marc Berolo

You’ve just created your first Google AdWords account to advertise your credit card processing company. You had an amazing mentor and even hired a consultant to help you structure your account for optimal performance. You are advertising on thousands of keywords revolving around credit card processors. These keywords are broken down by device and match […]

Posted on July 26, 2017

Mayweather vs McGregor: Marketing the Mayhem

By Michal Dzieciolowksi

One of the biggest stories in recent sports history is the upcoming boxing match between Floyd Mayweather, the 40-year-old boxing champion with an untarnished 49-0 record and Conor McGregor, the 29-year-old UFC lightweight champion. A fight of this magnitude can seemingly market itself but omni-channel marketing efforts, intentional or not, have made August 26th, 2017 […]

Posted on July 26, 2017

The Future Of Conversion Attribution

By Valentin Kurdov

Google Attribution 360 seems to be the future of digital marketing. It unifies and analyzes all available data streams, uses a data-driven algorithmic approach to measure the effect each ad has on a conversion, and simplifies the challenge of importing data by merging  integrations.  Google Attribution 360 sounds too good to be true. For those […]

Posted on July 26, 2017

Ad Ranks Go Mobile

By Matt Moreno

With more that 50 percent of all searches being performed on a mobile device, Google has decided to launch what they are calling a “Mobile First” index change. Rather than being served the desktop format of a page on your phone, Google will start indexing mobile versions. The most common question that has been floating […]

Posted on July 26, 2017

How to Use Google Posts for Your Business

By Stefan Ivanovski

Local businesses can now use Google Posts to share daily specials, promote events, and showcase new products or services. Google recently launched a new feature for local businesses called “Google Posts,” which is available in Google My Business. It gives individuals and organizations a new platform to communicate with their audience. Users can post images, […]

Posted on July 19, 2017

Why Use Data-Driven Attribution?

By Valentin Kurdov

Businesses currently have more opportunities to connect with consumers in a given day than ever before. It’s critical for marketers to know which opportunities matter, and which ones don’t. The search process doesn’t start and end with “buy the exact product I already know I want.” People have a tendency to click on multiple ads […]

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