Posted on November 4, 2016

Why You Should Spend On Your Branded Terms

By Michelle Greenberg

A lot of customers always ask why should they spend money on their own brand term? They think because they have a very unique name or their organic results show up at the top that there is no reason to spend money on their branded keywords. This is significantly untrue, and if you are not […]

Posted on October 31, 2016

Explore Consumer Intent Through Micro-Moments!

By Marc Berolo

The concept of micro-moments was introduced over a year ago by Google. Micro-moments are essentially a way of framing a user’s path to purchase or conversion, with a specific focus on mobile. Google has been publishing supportive information on how these moments relate to specific industries and user behavior across different platforms. Micro-moments provide a […]

Posted on October 31, 2016

Home Décor

By Victoria Azcuy

Imagine you’re sitting in your living room. You’re wearing three blankets and trying to catch up on your favorite TV show. It’s chilly out, and that tea isn’t doing much of anything for you at this point except getting cold, too. Not only are you cold, but you could also eat something (preferably without cooking). Instead of hauling […]

Posted on October 12, 2016

Organic ROI Tracking on Local SEO! A Partnership Has Been Made…

By Marc Berolo

There are many different challenges that exist for local business owners. At the top of that list, lays the ability to track digital efforts to in-store visits. This can be one of the most difficult challenges local businesses try to conquer. Since the beginning of local search time, marketers have been analyzing and trying to […]

Posted on September 27, 2016

Are Device-Specific Campaigns Back on AdWords?

By Marc Berolo

Google has recently begun the process of rolling out an update in Google AdWords that will once again allow device-specific campaigns. This will allow you to set individual bid adjustments for each device type, such as smartphone, tablet, or desktop. You will now have full control over informing AdWords whether mobile, desktop, or tablet is […]

Posted on September 15, 2016

How to Bridge the Gap Between Traditional & Digital Marketing

By Marc Berolo

Sometimes it may seem like it is difficult to bridge the gap between traditional and digital marketing, especially with local companies. Many local companies feel as if it is a better investment to focus on traditional marketing efforts, instead of utilizing digital marketing. If you are having a struggle with the transition, or just don’t […]

Posted on August 30, 2016

3 Things Every PPC Newbie Needs to Try!

By Marc Berolo

Recently joined the PPC game? Starting to manage PPC isn’t as easy as it may seem to some. You might have gotten super excited to get your first conversion, but there is a lot more to learn! Take a look at these 3 recommendations every PPC beginner should follow: Use the Search Terms Report: This […]

Posted on August 22, 2016

E-Commerce Blogging Must Be in Your SEO Strategy!

By Marc Berolo

Many e-commerce companies may ask themselves if it is worth the time and effort to participate in blogging. It is usually a given for smaller companies with a small array of products to blog, but what about large e-commerce companies with thousands of products? The answer is yes. We will take a look at what […]

Posted on August 16, 2016

New Update: AdWords Cross Device Attribution Reports

By Michelle Greenberg

AdWords is launching 3 new cross device attribution reports this month. These new reports will give us major insight on the customer path to purchase. It’s old news that mobile searches have surpassed desktop, but recently the actual figure was revealed as 60% of searches coming from mobile. This sort of insight, especially specific paths […]

Posted on August 15, 2016

Electric Shift: The Tesla Model 3, The Gigafactory, and the Golden Ticket

By Victoria Azcuy

Tesla’s in-production factory of lithium ion batteries in Sparks, Nevada is beginning to resemble something similar to Willy Wonka’s Chocolate Factory, with pioneer Elon Musk heading an innovative and groundbreaking industry. The exclusivity and the wonderment of the Tesla brand has prompted upper class consumers to make the switch to the electric motor – but with […]

Posted on July 19, 2016

Optimize your Local Business with Pokémon Go

By Marc Berolo

It may seem like we are back in 90’s with the resurgence of Pokémon and the craze it brings. But, you no longer have to carry around your Gameboy and cartridges to play with your favorite Pokémon. Advancements in technology has brought the game from handheld Gameboy consoles to smartphones. The latest version of Pokémon […]

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