Blog

Posted on September 6, 2017

Google Assistant & Home’s New Partner: Walmart

By Marc Berolo

In case you missed my previous article on the pros & cons of voice search, I discussed how smartphones and search assistants have made this tool extremely attractive for consumers and manufacturers alike. Businesses can use voice searches to promote their products, while consumers are able to easily search for whatever they need. The rising […]

Posted on August 23, 2017

How to Improve Your Quality Score: Ad Relevancy & Expected CTR

By Marc Berolo

Quality score plays a pivotal role in every AdWords account. When determining your CPC (Cost Per Click), Google will increase it by 400% if you have a quality score of 1, 150% increase for a score of 2, 67.3% increase for a score of 3, 25% increase for a score of 4, and a 16.7% […]

Posted on August 23, 2017

Universal App Campaigns (UAC)

By Matt Moreno

Google is constantly trying to make it easier for you to focus your marketing efforts on your target audience. Whether you are on YouTube, Google, Google Play Store, or are accessing the Display network, the goal is to increase user involvement. Universal App Campaigns (UAC) has given us the platform to grow app campaigns through […]

Posted on August 16, 2017

The Pros & Cons of Voice Search: Is It Really the Future Of Marketing?

By Marc Berolo

Advancements in technology exist largely to simplify our daily routines. For example, companies like Tesla have introduced cars that drive themselves. Some say these cars were invented to increase safety, but was that really the main reason for their creation? Perhaps we have simply become lazier as a civilization? This is why voice search makes […]

Posted on August 16, 2017

The New Google Doodle

By Stefan Ivanovski

Google Doodle If you frequent the Google home page (and who doesn’t), you’re familiar with Google Doodles; the search giant’s series of art based on the company’s logo. A Google Doodle is a special, temporary alteration of the logo on Google’s homepage that is intended to celebrate holidays, events, achievements and people. The first Google […]

Posted on August 16, 2017

Creating Keywords: Improve Your Organic Search Results

By Matt Moreno

Generating effective keywords is the root to managing any successful account. Before we discuss what makes a truly effective keyword, it is important to understand the impact keywords have in the optimization process. Keywords are viewed as the building blocks of accounts because without them, you won’t receive the type of traffic you are targeting. […]

Posted on August 9, 2017

Lead Generation Content

By Stefan Ivanovski

No business can survive without the ability to attract leads. It doesn’t matter if your business is online or offline. If you’re not generating quality leads on a constant basis, revenue will suffer. Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a […]

Posted on August 9, 2017

Facebook’s News Feed Ranking

By Lisa Tully

In my last post about SEO, I discussed Google’s ongoing effort to push slow loading pages into extinction. And now it seems Facebook has joined the battle, announcing a new algorithm that estimates how long it takes a page to load from its mobile app and uses that information to rank the articles and links […]

Posted on August 9, 2017

The Impact of Voice Search

By Matt Moreno

With over 50 percent of people using voice search at least once a day, it appears that voice recognition is becoming the search tool of the future. The question is, how do we report on queries that are spoken into mobile devices? Google is reportedly planning on introducing voice search reporting to search console analytics […]

Posted on August 9, 2017

Preparing Your AdWords Account for Labor Day

By Marc Berolo

For many digital marketers, summer is the slow season for their clients’ industries. One of the summer’s many major events is Labor Day, which marks the unofficial end of the season with BBQs, parties, and family get-togethers. Labor Day is also known for retail sales and discounts. Free from work, consumers are instead shopping online […]

Posted on August 9, 2017

Search Network Partners – Good or Bad for Business?

By Michelle Greenberg

Search network partners is an automatic setting that Google AdWords applies to any campaign you launch. The setting helps increase the traffic you are targeting with your keywords and campaigns. Google defines “search partners” as extended reach of Google Search ads to hundreds of non-Google websites, as well as YouTube and other Google sites. Your […]

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