Posted on December 5, 2016

How To Re-Structure Your AdWords Account for 2017

By Marc Berolo

With the new year approaching, it’s wise to consider restructuring your AdWords account. Over the past year, we have seen countless updates to the AdWords platform and interface that have dramatically changed the digital marketing landscape. One of the biggest changes was the implementation of extended text ads, which impacted nearly every account in existence. […]

Posted on December 5, 2016

Optimizing For Success Beyond PPC

By Michelle Greenberg

A great PPC strategy can make a lot of money, but there is only so much SEM can do for your business. In order to maximize profits, make sure your landing page is optimized for the best conversion rate. You can also work on search engine optimization to raise your ranking on Google’s organic search […]

Posted on November 22, 2016

Introducing: The New Backseat Driver

By Victoria Azcuy

Fewer are the days of manually shifting gears one to five (or more if you’re looking for some extra speed), pressing down on the clutch, and flipping paddles on the wheel. We’re now letting the car do most of the work by rarely touching the transmission, save for parking or reversing. The automotive industry is […]

Posted on November 22, 2016

The Changing AdWords Landscape

By Michelle Greenberg

The way we conduct search queries has taken a radical shift as of late, largely thanks to the rise of the smart phone.  Nowadays, people use their phone more often than their computers, regardless of what generation you belong to. One of the directors at Google has even been quoted challenging employees to use only […]

Posted on November 22, 2016

How To Get More For Your Budget

By Michelle Greenberg

Google uses extensive criteria to rank your advertisements, but one of the most understated factors in this process is the elusive quality score. Improving your quality score can have the same effect as changing your bid, and you don’t have to worry about increasing your budget. The formula is Ad rank = CPC bid X […]

Posted on November 22, 2016

Virtual Reality Advertising

By Valentin Kurdov

Industry outlook Virtual reality is the future. It’s an emerging market with the potential to impact many other sectors such as tourism, gaming, music, fashion, and of course, marketing. Even though it’s seemingly a high-tech industry, companies are making sure VR is easily accessible with options as low as $10 like Google Cardboard. On the […]

Posted on November 22, 2016

Q&A Extended Text Ads Beginner Guide

By Marc Berolo

Will Google penalize you for not upgrading to ETAs in a timely manner?   You won’t be directly penalized for not upgrading before the deadline, but we do not recommend waiting until the last second. The earlier you adopt the new ETAs, the less time it will take to become familiar with them and see […]

Posted on November 17, 2016

Turn to Mobile for Dr. Google

By Victoria Azcuy

Google has played a huge role in transforming the healthcare industry, sending traffic to healthcare establishments and informing and preparing people for their visits. We aren’t relying solely on advice from family and neighbors anymore; Our curiosity, combined with the far-reaching tendrils of the internet, has led to inquiries prior to speaking with a doctor. […]

Posted on November 15, 2016

The World Going Mobile

By Valentin Kurdov

The evolution towards consuming media on a mobile device arguably began with the first web-enabled mobile phone in the late 90s. Since then, we began transitioning to using mobile devices for more and more things and in 2007 Apple’s iPhone brought mainstream attention to this trend across the globe. Everybody wanted one so they can […]

Posted on November 11, 2016

The Race Towards the Best Workplace Collaboration Tool

By Michelle Greenberg

Trello, Quip, Slack, Yalla, Skype, Telegram, Gchat, Google docs, Dropbox, Hipchat, Microsoft Teams, Facebook workplace…the list goes on and on of all the different tools a company can use to better their workflow. Each of these tools has it’s own advantage and some have disadvantages. New ones keep popping up every week and every one […]

Posted on November 7, 2016

5 Core Values Of Millennials & Their Purchasing Decision

By Valentin Kurdov

Presentability. Everything millennials do has to be presentable. Millennials take more selfies and post more social media content than any other generation. They feel compelled to share their life with their friends and that also includes the products and services they consume. This has set new standards in product packaging and product presentation. If you are […]

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