Blog

Posted on November 1, 2017

Dynamic Pricing and The Holy Books

By Valentin Kurdov

Amazon is famous for frequently changing prices to test the demand for products or undercut a competitor on hot items like Beats headphones or Razor electric scooters. According to a price-tracking site called camelcamelcamel.com, Amazon has changed the price of the King James version of the Bible over 100 times since May of 2010. What […]

Posted on November 1, 2017

Google Shopping Updates 2017

By Stefan Ivanovski

September was a busy month, with several Google Shopping updates coming out just in time for merchants to prepare for the holiday season. New Google Merchant Tools Google Merchant Center has released a series of new tools for merchants, upgraded its feed rules and is now recommending high-value opportunities for merchants. Arguably the biggest change involved […]

Posted on October 25, 2017

Understanding Ad Extensions

By Matt Moreno

When creating an ad on Google, the more information you have, the more effective the ad will be. Using ad extensions will make your ad more visually appealing and allow you to provide relevant information to the consumer. Implementing extensions is often an immediate and highly impactful way to improve CTR as well. Ad Extensions […]

Posted on October 25, 2017

Amazon Pay Places

By Stefan Ivanovski

Regardless of your opinion on Amazon, you can’t deny their success in taking over multiple markets. Amazon bought Whole Foods, launched Amazon Wardrobe and is now in the process of dominating PayPal and the other payment processors with Amazon Pay. Amazon Pay is an online payment processing service. Launched in 2007, Amazon Pay uses the consumer […]

Posted on October 25, 2017

New Updates to Bing Ads Accounts You Must Know!

By Marc Berolo

A new Overview tab is set to roll out in Bing Ads accounts. This new tab will be found under the main Campaigns page. It will provide an account manager with a high-level view of performance with more customization abilities than the Homepage. Coincidentally, the new Overview tab resembles the overview pages available in the […]

Posted on October 25, 2017

The Importance of Page Load

By Valentin Kurdov

With so many sites at their fingertips, today’s online shoppers don’t have to suffer through slow-loading pages. If one of your pages doesn’t load at lightning-fast speed, your customer will move on to a more reliable online store. Rather than converting those clicks into sales, you’ll have delivered a bad customer experience instead. In fact, […]

Posted on October 18, 2017

Google My Business

By Matt Moreno

Google My Business is a free online resource for businesses looking to expand their online presence and spread brand awareness. Have you ever searched for the nearest restaurants to your location? Google’s Local Search displays a list of nearby businesses that are relevant to your search. Previously, most local businesses involved in digital marketing took […]

Posted on October 11, 2017

The Real Babel Fish

By Valentin Kurdov

“The Babel fish is small, yellow, leech-like, and probably the oddest thing in the universe. It feeds on brain wave energy, absorbing all unconscious frequencies and then excreting telepathically a matrix formed from the conscious frequencies and nerve signals picked up from the speech centers of the brain, the practical upshot of which is that if you […]

Posted on October 11, 2017

Preparing Your AdWords Account for Halloween

By Marc Berolo

For many digital marketers, the fall season means an increase in traffic and business. This is usually the case for e-commerce businesses, which rely heavily on holiday sales. But, before Christmas rolls around, there are numerous small celebrations/holidays on the way that businesses and digital marketers can capitalize on, most notably Halloween. In 2016, Americans […]

Posted on October 11, 2017

Lies, Eyes and A.I.

By Stefan Ivanovski

  Chief Scientist Dr. John Kircher of Converus recently joined a group of deception experts for an episode of “Through the Wormhole” with Morgan Freeman. Kircher took this opportunity to demonstrate the newest player in the deception detection arena: EyeDetect. Created by Utah-based Converus, EyeDetect has the potential to change the way employees and job […]

Posted on October 6, 2017

Twitter’s New Advanced Search Feature

By Matt Moreno

Twitter has definitely taken a hit in terms of popularity, but the social network still serves as a viable marketing tool. With the addition of its advanced search feature, Twitter has expanded its ability to implement new marketing strategies. The goal of advanced search is to refine search results and yield a better understanding of […]

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