Blog

Posted on December 26, 2017

Showcase Shopping Ads

By Mia Percela

Last July, Google launched the newest brand format for shopping campaigns – Showcase Shopping Ads, available via Google’s API or the new AdWords interface. This type of ad is ideal for improving shopping experience for customers who don’t quite know what they are looking for or customers who are at the very beginning of the […]

Posted on December 20, 2017

Holiday Trends To Watch

By Michelle Greenberg

34% more shopping searches occur on Christmas day than Black Friday! This is an important statistic to keep in mind when preparing your AdWords accounts for the holidays. A lot of marketers tend to think the last week in December is dead, but Google’s statistics suggest otherwise. It seems that even though more people are […]

Posted on December 20, 2017

Google Releases Life Events Targeting Everyone!

By Valentin Kurdov

It’s no surprise Google is investing in permitting advertisers to focus on audiences more than key phrases, whether it’s with remarketing, RLSA, equivalent audiences, demographics and even life event targeting: “[19659002] Previous this year, Google mentioned it used to be meant to permit us to focus on customers who’re going via crucial tournament, similar to […]

Posted on December 20, 2017

Top 3 Best Video Editing Software Tools In 2017

By Stefan Ivanovski

Video editing has become a very popular and coveted skill. The success of countless YouTube entrepreneurs seems to have produced the notion that anyone could be a brilliant video editor in the making. If video, isn’t already an important part of your content marketing strategy, odds are it will be very soon. Web content is […]

Posted on December 13, 2017

Applying Audiences To Improve Performance

By Matt Moreno

Working in PPC means you are constantly trying to think of different ways to improve the performance of your accounts. Coming up with strategies that will take your paid search ads to the next level is a key aspect of the job. Let’s take a look at some tips for how to use audiences with […]

Posted on December 13, 2017

Marketing for Fake Fingerlings?

By Michal Dzieciolowksi

Every year, there is always one toy that achieves unprecedented popularity and therefore becomes extremely hard to find during the holiday season. Some examples from previous years include Cabbage Patch Kids, Hatchimals, and the notorious Tickle Me Elmo. This year, the item with the prestigious title of “Hottest Toy of the Year” is the Fingerling, […]

Posted on December 13, 2017

How Bitcoin Entered the Marketing Space With Full Force

By Marc Berolo

The only bubble that exists is the one you live in if you haven’t heard of Bitcoin. Simply turning on the news, going on Facebook or Instagram or even just opening up your Internet browser will bring you at least one article on cryptocurrency. Bitcoin was first introduced around 2009 by Satoshi Nakamoto, who created […]

Posted on November 29, 2017

Cryptocurrencies and Bjork

By Stefan Ivanovski

Icelandic music queen Bjork has partnered with British startup Blockpool in an effort to put technology at the heart of her ninth studio album, Utopia, which came out November 24. The acclaimed singer-songwriter is famously experimental with just about everything, so it’s no surprise that she’s now working on bringing Blockchain into the music business. […]

Posted on November 23, 2017

Prepare Your AdWords Account for Cyber Monday

By Marc Berolo

For many digital marketers, the fall season means an increase in traffic and business as we approach the holiday season. This is especially prevalent for e-commerce businesses that rely heavily on holiday sales. But long before Christmas are certain days that are renowned for holiday shopping and sales that businesses and digital marketers can capitalize […]

Posted on November 23, 2017

Heinz: Edible Instagram Posts?

By Valentin Kurdov

https://www.youtube.com/watch?v=PS1z1wL-n_Q If you’re into Instagram food porn, you know how hungry you can get by just looking at someone’s mouthwatering posts. In Brazil, Heinz capitalized on this by enabling Instagram users to actually eat the delicious food posts the drool over. It is a clever social play from Heinz, the same people behind a Sao […]

Posted on November 16, 2017

Facebook Advertising Strategy & Structure

By Valentin Kurdov

You cannot scale on Facebook without a foundation for success. After all, you wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any different. If you’ve read our AdWords account structure guide in the past, prepare yourself for a completely different animal; by nature, Facebook and Google AdWords are […]

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