Posted on December 13, 2017

How Bitcoin Entered the Marketing Space With Full Force

By Marc Berolo

The only bubble that exists is the one you live in if you haven’t heard of Bitcoin. Simply turning on the news, going on Facebook or Instagram or even just opening up your Internet browser will bring you at least one article on cryptocurrency. Bitcoin was first introduced around 2009 by Satoshi Nakamoto, who created […]

Posted on November 29, 2017

Cryptocurrencies and Bjork

By Stefan Ivanovski

Icelandic music queen Bjork has partnered with British startup Blockpool in an effort to put technology at the heart of her ninth studio album, Utopia, which came out November 24. The acclaimed singer-songwriter is famously experimental with just about everything, so it’s no surprise that she’s now working on bringing Blockchain into the music business. […]

Posted on November 23, 2017

Prepare Your AdWords Account for Cyber Monday

By Marc Berolo

For many digital marketers, the fall season means an increase in traffic and business as we approach the holiday season. This is especially prevalent for e-commerce businesses that rely heavily on holiday sales. But long before Christmas are certain days that are renowned for holiday shopping and sales that businesses and digital marketers can capitalize […]

Posted on November 23, 2017

Heinz: Edible Instagram Posts?

By Valentin Kurdov If you’re into Instagram food porn, you know how hungry you can get by just looking at someone’s mouthwatering posts. In Brazil, Heinz capitalized on this by enabling Instagram users to actually eat the delicious food posts the drool over. It is a clever social play from Heinz, the same people behind a Sao […]

Posted on November 16, 2017

Facebook Advertising Strategy & Structure

By Valentin Kurdov

You cannot scale on Facebook without a foundation for success. After all, you wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any different. If you’ve read our AdWords account structure guide in the past, prepare yourself for a completely different animal; by nature, Facebook and Google AdWords are […]

Posted on November 15, 2017

Prepare Your AdWords Account for Black Friday

By Marc Berolo

For many digital marketers, the fall means an increase in traffic and customer activity overall as we approach the holiday season. This is especially the case for e-commerce businesses that rely heavily on holiday sales. But before Christmas rolls around, it’s important to remember that there are several other days that pose tremendous opportunities for […]

Posted on November 8, 2017

The Imminent Takeover Of The Sharing Economy

By Michelle Greenberg

Airbnb, Rent the Runway, JetSmarter, Zipcar are all just the beginning of a race to making everything more eco-friendly, more cost-friendly, and more efficient. The sharing economy is going to change the way we go about our everyday lives, and probably for the better. We will start to look at shopping differently, forever changing our […]

Posted on November 8, 2017

Facebook Updates

By Valentin Kurdov

Facebook is always tinkering with its algorithms, so it can be challenging to keep track of all its new updates. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook […]

Posted on November 1, 2017

The Future Of Augmented Reality

By Matt Moreno

Augmented reality is changing our very perception of the world as we know it. The idea of introducing graphics, sounds, and haptic feedback into one’s physical surroundings has earned the right to be taken seriously. Augmented reality allows us to dive into an immersive 3D environment by enhancing what you would normally see into a […]

Posted on November 1, 2017

Using AI To Drive Sales

By Michelle Greenberg

Artificial Intelligence – AI for short – has been a hot topic in the marketing world for some time. Ever since Watson broke into the mainstream media courtesy of IBM, many walks of life have considered the role artificial intelligence will play in their lives. What was once a farfetched concept is now sold by […]

Posted on November 1, 2017

 7 Reasons Why You Should Be Bidding On Your Brand

By Lisa Tully

What does it mean to bid on your brand? This refers to bidding on your own branded keywords in order to display your ad on the search page. Although most PPC experts bid on branded, some agencies or clients still continue to resist the practice. Most of them believe they shouldn’t have to pay for […]

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