Blog

Posted on August 23, 2017

Universal App Campaigns (UAC)

By Matt Moreno

Google is constantly trying to make it easier for you to focus your marketing efforts on your target audience. Whether you are on YouTube, Google, Google Play Store, or are accessing the Display network, the goal is to increase user involvement. Universal App Campaigns (UAC) has given us the platform to grow app campaigns through […]

Posted on August 16, 2017

The Pros & Cons of Voice Search: Is It Really the Future Of Marketing?

By Marc Berolo

Advancements in technology exist largely to simplify our daily routines. For example, companies like Tesla have introduced cars that drive themselves. Some say these cars were invented to increase safety, but was that really the main reason for their creation? Perhaps we have simply become lazier as a civilization? This is why voice search makes […]

Posted on August 16, 2017

The New Google Doodle

By Stefan Ivanovski

Google Doodle If you frequent the Google home page (and who doesn’t), you’re familiar with Google Doodles; the search giant’s series of art based on the company’s logo. A Google Doodle is a special, temporary alteration of the logo on Google’s homepage that is intended to celebrate holidays, events, achievements and people. The first Google […]

Posted on August 16, 2017

Creating Keywords: Improve Your Organic Search Results

By Matt Moreno

Generating effective keywords is the root to managing any successful account. Before we discuss what makes a truly effective keyword, it is important to understand the impact keywords have in the optimization process. Keywords are viewed as the building blocks of accounts because without them, you won’t receive the type of traffic you are targeting. […]

Posted on August 9, 2017

Lead Generation Content

By Stefan Ivanovski

No business can survive without the ability to attract leads. It doesn’t matter if your business is online or offline. If you’re not generating quality leads on a constant basis, revenue will suffer. Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a […]

Posted on August 9, 2017

Facebook’s News Feed Ranking

By Lisa Tully

In my last post about SEO, I discussed Google’s ongoing effort to push slow loading pages into extinction. And now it seems Facebook has joined the battle, announcing a new algorithm that estimates how long it takes a page to load from its mobile app and uses that information to rank the articles and links […]

Posted on August 9, 2017

The Impact of Voice Search

By Matt Moreno

With over 50 percent of people using voice search at least once a day, it appears that voice recognition is becoming the search tool of the future. The question is, how do we report on queries that are spoken into mobile devices? Google is reportedly planning on introducing voice search reporting to search console analytics […]

Posted on August 9, 2017

Preparing Your AdWords Account for Labor Day

By Marc Berolo

For many digital marketers, summer is the slow season for their clients’ industries. One of the summer’s many major events is Labor Day, which marks the unofficial end of the season with BBQs, parties, and family get-togethers. Labor Day is also known for retail sales and discounts. Free from work, consumers are instead shopping online […]

Posted on August 9, 2017

Search Network Partners – Good or Bad for Business?

By Michelle Greenberg

Search network partners is an automatic setting that Google AdWords applies to any campaign you launch. The setting helps increase the traffic you are targeting with your keywords and campaigns. Google defines “search partners” as extended reach of Google Search ads to hundreds of non-Google websites, as well as YouTube and other Google sites. Your […]

Posted on August 3, 2017

Will Visual Change the World?

By Michal Dzieciolowksi

Mobile has been on the forefront of marketing and search news as of late. In 2015, we witnessed mobile search volume surpass that of desktop in the United States as well as several other countries for the very first time. In light of this dramatic (although predictable) change in peoples’ search habits, marketing strategies have […]

Posted on August 2, 2017

Programmatic Launches into TV

By Matt Moreno

Before we dive into the role that programmatic marketing plays in TV, we must first define this previously-unfamiliar concept. Programmatic marketing, or simply “Programmatic,” can be described as the purchase or sale of advertisement space in real time using a preconceived algorithm. The process is used to determine how to automate buying, placement, and optimization […]

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