Posted on March 10, 2017

Get AMPed

By Michelle Greenberg

If you have never heard of AMPs, take note because they will be very important for optimizing mobile performance this year and moving forward. AMPs (Accelerated Mobile Pages) are going to make users more comfortable with mobile searching and buying than ever before. Mobile searches beat out desktop searches in 2016 but many still find […]

Posted on February 27, 2017

Similar Audiences: The Low Down

By Michelle Greenberg

Google has rolled out a new beta called Similar Audiences, which examines data from your current audience lists and creates new “similar” lists. Much like Facebook advertising, the beta is mainly looking for interests and activities of your current lists in order to locate Gmail users with similar patterns. But Google has historically been much […]

Posted on February 22, 2017

Hacks for Your Ads

By Michelle Greenberg

Last week, I wrote about the Google’s new beta being exclusively released to 500 agencies that use AdWords (Text Ads by Google). This week, I am going to discuss things YOU can do and should be doing with your ad copy to maximize success. It honestly doesn’t matter whether or not your company was given […]

Posted on February 13, 2017

Lens: The Way of The Future

By Michelle Greenberg

This past week saw the release of an amazing new feature on Pinterest called “Lens.” After a user takes a picture of a certain object, he or she is now greeted with other pictures related to that object or pictures that contain the object itself. This new feature has the potential to inspire new ideas […]

Posted on February 7, 2017

Why Google Will Never Be Able to Take Your Job Away

By Michelle Greenberg

Google recently released a new beta that launches text ads for you. This might sound alarming to some online advertisers but there really isn’t anything to worry about. The new beta’s main function is adding ads to your campaigns based on existing ads and landing page content. These ads are created by Google and added […]

Posted on February 7, 2017

The Issue with Voice-Assisted Paid Search

By Marc Berolo

Several studies from last year indicated a significant increase in voice-assisted searches. In one study, 60 percent of respondents stated that they had started using virtual assistants and voice search in the past 12 months. Popular virtual assistants, include Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and now, Google Home. These applications are all […]

Posted on January 31, 2017

How You Can Capitalize on this Year’s Super Bowl LI: PPC Strategies

By Marc Berolo

Super Bowl Sunday is this weekend, pitting the New England Patriots against the Atlanta Falcons. Will Tom Brady put another ring on his finger? Or will he will fall to the undeniably impressive Matt Ryan? The Atlanta Falcons are no doubt the underdog to the powerhouse Patriots but no matter who you are rooting for, […]

Posted on January 30, 2017

Gmail Ads: A Small Win

By Michelle Greenberg

Gmail currently boasts over 1 billion active users around the globe, and these users can be targeted by your ad campaigns thanks to AdWords. Often overlooked by advertisers, Gmail ads houses an untapped market of potential customers. You’ve seen these ads in your Gmail inbox either on the right-hand side, at the bottom of the […]

Posted on January 23, 2017

A Multi-Channel World

By Michelle Greenberg

Retail outlet BCBG just closed an unspecified amount of its mall shops, not long after many industry giants such as American Apparel and  Macy’s did the exact same thing. The reason? A changing shopping landscape. Technology has completely revolutionized the process of buying and selling. Online sales will soon be on pace with traditional in-store […]

Posted on January 23, 2017

Finding Inspiration in SEM for the Altruistic

By Victoria Azcuy

The things that fascinate us and drive our interests, either from an ethical or moral standpoint, can lead to a career in SEM. Last December’s resignation of Matt Cutt, Google’s former head of search quality reminded me that finding work that is both financially beneficial and altruistically rewarding can be a grating but ultimately satisfying […]

Posted on January 18, 2017

Prepare Your AdWords Strategies for Valentine’s Day

By Marc Berolo

For many digital marketers, preparation for Valentine’s Day began as early as last week. Valentine’s Day is reportedly celebrated by about half of US adults, who continue to spend an increasing amount of money during this time. This is great news for AdWords account managers, who must therefore take full advantage of this holiday to […]

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