Blog

Posted on October 25, 2017

New Updates to Bing Ads Accounts You Must Know!

By Marc Berolo

A new Overview tab is set to roll out in Bing Ads accounts. This new tab will be found under the main Campaigns page. It will provide an account manager with a high-level view of performance with more customization abilities than the Homepage. Coincidentally, the new Overview tab resembles the overview pages available in the […]

Posted on October 25, 2017

The Importance of Page Load

By Valentin Kurdov

With so many sites at their fingertips, today’s online shoppers don’t have to suffer through slow-loading pages. If one of your pages doesn’t load at lightning-fast speed, your customer will move on to a more reliable online store. Rather than converting those clicks into sales, you’ll have delivered a bad customer experience instead. In fact, […]

Posted on October 18, 2017

Google My Business

By Matt Moreno

Google My Business is a free online resource for businesses looking to expand their online presence and spread brand awareness. Have you ever searched for the nearest restaurants to your location? Google’s Local Search displays a list of nearby businesses that are relevant to your search. Previously, most local businesses involved in digital marketing took […]

Posted on October 11, 2017

The Real Babel Fish

By Valentin Kurdov

“The Babel fish is small, yellow, leech-like, and probably the oddest thing in the universe. It feeds on brain wave energy, absorbing all unconscious frequencies and then excreting telepathically a matrix formed from the conscious frequencies and nerve signals picked up from the speech centers of the brain, the practical upshot of which is that if you […]

Posted on October 11, 2017

Preparing Your AdWords Account for Halloween

By Marc Berolo

For many digital marketers, the fall season means an increase in traffic and business. This is usually the case for e-commerce businesses, which rely heavily on holiday sales. But, before Christmas rolls around, there are numerous small celebrations/holidays on the way that businesses and digital marketers can capitalize on, most notably Halloween. In 2016, Americans […]

Posted on October 11, 2017

Lies, Eyes and A.I.

By Stefan Ivanovski

  Chief Scientist Dr. John Kircher of Converus recently joined a group of deception experts for an episode of “Through the Wormhole” with Morgan Freeman. Kircher took this opportunity to demonstrate the newest player in the deception detection arena: EyeDetect. Created by Utah-based Converus, EyeDetect has the potential to change the way employees and job […]

Posted on October 6, 2017

Twitter’s New Advanced Search Feature

By Matt Moreno

Twitter has definitely taken a hit in terms of popularity, but the social network still serves as a viable marketing tool. With the addition of its advanced search feature, Twitter has expanded its ability to implement new marketing strategies. The goal of advanced search is to refine search results and yield a better understanding of […]

Posted on September 27, 2017

Influencer Marketing

By Valentin Kurdov

Trendy buzz words are always popping up in the marketing community, and “influencer marketing” is among the most popular right now. This popularity comes with good reason because if done correctly, influencer marketing can result in unparalleled sales, growth and equity for brands looking to improve their ROIs for marketing budgets. What is influencer marketing? […]

Posted on September 27, 2017

Avoiding Mistakes In Google Adwords

By Matt Moreno

Sending paid traffic to your company’s website is the best way to expand profitability in the digital marketplace. But while Google Adwords can easily help you create a digital footprint, bringing a positive return on investment takes time. Let’s take a look at common mistakes PPC advertiser’s make when first starting out and how to […]

Posted on September 20, 2017

Choosing the Best Landing Page for Your PPC Campaigns

By Lisa Tully

The PPC landing page is the page a user “lands” on after clicking your ad. With so much information available about how your AdWords campaigns are performing, we sometimes to look at the basics behind all the Impressions, Clicks, Quality Scores, CPCs, and CPAs. Don’t get me wrong, these statistics are very important to consider […]

Posted on September 20, 2017

The Impact of Visual Search

By Matt Moreno

When dealing with e-commerce, consumers are finding that text-based searches are not the easiest way to find what they are looking for. According to a report compiled by Jumpshot & Moz, over 25 percent of all searches are for images. Only 3% of those searches, however, are converting into clicks. Where is the correlation, you […]

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