Posted on December 23, 2015

The Latest Updates In AdWords You Should Be Taking Advantage Of

By Michelle Greenberg

Google has been releasing updates non-stop over the past few months in AdWords. Whether it’s new ways to track goals, or optimizing mobile advertising, the past few months have been filled with updates, and you may have not had a chance to use them all yet. One of the coolest new features is the ability […]

Posted on December 16, 2015

Google Rolls out New Tracking a.k.a. “Smart Goals”

By Michelle Greenberg

This week Google is launching a new way to be able to track your goals in your AdWords account, without needed to implement conversion tracking. Businesses vary greatly, whether you are looking for leads, orders, or any other sort of transaction on your site, the main goal is a conversion (getting that subscription, order, or […]

Posted on December 15, 2015

How To Grow Your Shopping Campaign Revenue 135%

By Benjamin Arabov

In order to be successful and show continuous improvement and growth, you need to take risks. It’s very often we hear digital marketers say, “Ahh, it’s too risky.” Or, “The ROI just isn’t there.” Or, “It’s not worth to test.” We’re afraid those excuses are poor ones at best. You want to succeed, have a […]

Posted on December 14, 2015

Exact Match is King and Will Always Be King

By Benjamin Arabov

We frequently audit accounts and one of the very first things we notice is that most accounts lacks Exact Match Keywords. Sometimes we find the account has a few that aren’t being utilized to the maximum, but usually we find that accounts are missing Exact Match Keywords altogether. Which in our heads is, to be […]

Posted on November 17, 2015

How We Grew the #1 New York Car Insurance Company’s Leads 178% YoY

By Benjamin Arabov

DCAP Insurance, the #1 New York Car Insurance Company, joined the Pure Digital family the first month we launched our company, back in November of 2014. I met Abe, the CEO and co-founder of DCAP, years ago through a mutual friend, but only discussed business briefly. We later reached out to him and offered to […]

Posted on November 16, 2015

What Should You Do With Your Converted Queries?

By Benjamin Arabov

As a performance marketer, do you like having control? We do, that’s for sure! So let us ask you this: how are you treating your converted queries that aren’t already in your account? In search, you have keywords in your account that trigger all different sorts of queries. On a daily, weekly and monthly basis, […]

Posted on November 16, 2015

Google Launches New Shopping Insights Tool

By Michelle Greenberg

Many advertisers are already familiar with Google Trends, but recently Google has launched a new tool expanding their use of aggregated data. The new tool, Google Shopping Insights, offers a geographical look at where millions of customers are searching for the most popular items on Google, by displaying searches on a heat map. It also […]

Posted on October 28, 2015

How Badly Your PPC Account NEEDS Broad Match Keywords

By Benjamin Arabov

We recently wrote an article called: “How To Grow Your PPC Revenue 30% in 30 Days.” Due to some questions we noticed readers having, we decided to go a bit more in depth into the topic, helping you understand why you desperately need to start implementing these broad match campaigns into your account(s). We recently […]

Posted on October 26, 2015

How to Enable Chrome Browser Extensions in Incognito Mode

By admin

This is the first of a series of short (but sweet) guides that I plan on releasing. While they may be simple, these guides will hopefully help increase productivity and save time. Thanks to third-party developers, Chrome has countless browser extensions that can help with anything from quickly finding domain WhoIs information to search engine […]

Posted on October 21, 2015

How To Grow Your PPC Revenue 30% in 30 Days

By Benjamin Arabov

Did you know that 25% of search queries are new every single day? When we read this, the first question that popped into our heads was: OMG; if we’re using exact, broad match modifier or even phrase, are we advertising to 100% of our potential reach, or are we restricting ourselves to only 75% of […]

Posted on October 21, 2015

SEM: How Much Revenue Are You Generating Per Word?

By Benjamin Arabov

When investing in Paid Search, it’s best practice to keep track of not only how much money you’re spending, but also how much money you’re making. Most companies have a pretty good idea of the macro numbers – how much they are spending overall and how much of a return they are seeing. But it’s […]

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