Posted on March 28, 2017

The Hidden Next Level of AdWords

By Michelle Greenberg

What if there was a way to automate almost all of the tasks you do in AdWords? What if there was a way to add negatives across multiple accounts or adjust bids without losing several hours of your time? Spoiler alert: These capabilities exist! Within the AdWords is what I like to call a hidden […]

Posted on March 20, 2017

Income Bracket Targeting on Google

By Michelle Greenberg

One of the many wonders of Google AdWords is the ability to focus your marketing strategy on a certain market segment, like people who make below 30k a year. This is highly useful because every product and brand has different clientele. Google can access someone’s income either through information he or she has already provided […]

Posted on March 16, 2017

Should PPC Agencies Fear the Future of Automation?

By Marc Berolo

Automation has been a hot topic within PPC agencies as of late thanks to its increasing implementation into everyday life. Marketers should not be surprised to learn that automation has found its way into the land of pay-per-click. Is this bad news? Many agencies and account managers are concerned about being replaced by robots and […]

Posted on March 16, 2017

A PPCers Review of Bing

By Michelle Greenberg

Bing has come a long way, recently debuting Bing ads editor for Mac (something marketers have been waiting years for), but the search engine is still yet to reach its full potential. Responsible for about 33% of search engine traffic, Bing is unquestionably popular enough to be used in targeted marketing campaigns. You’ve got to […]

Posted on March 13, 2017

THE RISE OF DIGITAL BILLBOARDS

By Jonathan Ortiz

Targeted advertising is nothing new to any of us. The internet is home to target advertising, and it is, in large part, the crux of what search marketing is all about. However, a start-up called Synaps Labs has recently introduced the art to the real world in the form of highway digital billboards with the […]

Posted on March 10, 2017

Get AMPed

By Michelle Greenberg

If you have never heard of AMPs, take note because they will be very important for optimizing mobile performance this year and moving forward. AMPs (Accelerated Mobile Pages) are going to make users more comfortable with mobile searching and buying than ever before. Mobile searches beat out desktop searches in 2016 but many still find […]

Posted on February 27, 2017

Similar Audiences: The Low Down

By Michelle Greenberg

Google has rolled out a new beta called Similar Audiences, which examines data from your current audience lists and creates new “similar” lists. Much like Facebook advertising, the beta is mainly looking for interests and activities of your current lists in order to locate Gmail users with similar patterns. But Google has historically been much […]

Posted on February 22, 2017

Hacks for Your Ads

By Michelle Greenberg

Last week, I wrote about the Google’s new beta being exclusively released to 500 agencies that use AdWords (Text Ads by Google). This week, I am going to discuss things YOU can do and should be doing with your ad copy to maximize success. It honestly doesn’t matter whether or not your company was given […]

Posted on February 13, 2017

Lens: The Way of The Future

By Michelle Greenberg

This past week saw the release of an amazing new feature on Pinterest called “Lens.” After a user takes a picture of a certain object, he or she is now greeted with other pictures related to that object or pictures that contain the object itself. This new feature has the potential to inspire new ideas […]

Posted on February 7, 2017

Why Google Will Never Be Able to Take Your Job Away

By Michelle Greenberg

Google recently released a new beta that launches text ads for you. This might sound alarming to some online advertisers but there really isn’t anything to worry about. The new beta’s main function is adding ads to your campaigns based on existing ads and landing page content. These ads are created by Google and added […]

Posted on February 7, 2017

The Issue with Voice-Assisted Paid Search

By Marc Berolo

Several studies from last year indicated a significant increase in voice-assisted searches. In one study, 60 percent of respondents stated that they had started using virtual assistants and voice search in the past 12 months. Popular virtual assistants, include Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and now, Google Home. These applications are all […]

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