Blog

Posted on September 20, 2017

Choosing the Best Landing Page for Your PPC Campaigns

By Lisa Tully

The PPC landing page is the page a user “lands” on after clicking your ad. With so much information available about how your AdWords campaigns are performing, we sometimes to look at the basics behind all the Impressions, Clicks, Quality Scores, CPCs, and CPAs. Don’t get me wrong, these statistics are very important to consider […]

Posted on September 20, 2017

The Impact of Visual Search

By Matt Moreno

When dealing with e-commerce, consumers are finding that text-based searches are not the easiest way to find what they are looking for. According to a report compiled by Jumpshot & Moz, over 25 percent of all searches are for images. Only 3% of those searches, however, are converting into clicks. Where is the correlation, you […]

Posted on September 15, 2017

Researchers Have Linked a Human Brain to the Internet

By Stefan Ivanovski

In a feat that may have never been accomplished until now, biomedical engineers at the University of the Witwatersrand in Johannesburg are connecting a human brain to the Internet in real time. The project known as “Brainternet” aims to stream brainwaves onto the Internet. It essentially turns the brain into an Internet of Things (IoT) […]

Posted on September 13, 2017

Google’s New Landing Page Tool

By Lisa Tully

Smartphones are in a constant state of communicating and searching for information. Google claims that in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. This supports the increasing importance of mobile-friendly […]

Posted on September 13, 2017

KFC Unleashes VR Training Game About Cooking Fried Chicken

By Stefan Ivanovski

A KFC VR training game is capturing the attention of more than just the fast food chain’s employees. The game is actually a new ap that has been integrated into the company’s training programs. Some find it hilarious, while a few see it as somewhat of a nightmare. It all depends on whether you play […]

Posted on September 13, 2017

A VR Developer Created a Virtual World for Chickens

By Valentin Kurdov

  Battery hens live pretty grim lives – but what if their lot could be improved with the use of virtual reality? Second Livestock is a project that envisions caged hens being fitted with VR goggles, microphones and movement sensors to give the impression that they’re out in the barnyard doing … whatever it is […]

Posted on September 6, 2017

AdWords Interface Update

By Michelle Greenberg

The new AdWords interface, or as Google representatives like to call it, “AdWords Next,” has been updated consistently over the past few months, giving marketers the chance to gradually become more acclimated to its many capabilities. Unofficially, we’ve been informed that the old interface will not be available in Q1 2018, which is when Google […]

Posted on September 6, 2017

Augmented Reality

By Stefan Ivanovski

Augmented Reality Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it. Boeing researcher Thomas Caudell coined the term “augmented reality” in 1990 to describe how the […]

Posted on September 6, 2017

Next Level Shopping Negatives

By Valentin Kurdov

Next Level Shopping Negatives Google’s traditional ad format uses keywords to determine where to display your ads. As we all know, Google Shopping Campaigns are a little different – the information in your Merchant Center data feed determines when your products will display, much like the way onsite search engine optimization determines your placement on […]

Posted on September 6, 2017

Google Assistant & Home’s New Partner: Walmart

By Marc Berolo

In case you missed my previous article on the pros & cons of voice search, I discussed how smartphones and search assistants have made this tool extremely attractive for consumers and manufacturers alike. Businesses can use voice searches to promote their products, while consumers are able to easily search for whatever they need. The rising […]

Posted on August 23, 2017

How to Improve Your Quality Score: Ad Relevancy & Expected CTR

By Marc Berolo

Quality score plays a pivotal role in every AdWords account. When determining your CPC (Cost Per Click), Google will increase it by 400% if you have a quality score of 1, 150% increase for a score of 2, 67.3% increase for a score of 3, 25% increase for a score of 4, and a 16.7% […]

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