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Posted on November 16, 2017

Facebook Advertising Strategy & Structure

By Valentin Kurdov

You cannot scale on Facebook without a foundation for success. After all, you wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any different. If you’ve read our AdWords account structure guide in the past, prepare yourself for a completely different animal; by nature, Facebook and Google AdWords are […]

Posted on November 15, 2017

Prepare Your AdWords Account for Black Friday

By Marc Berolo

For many digital marketers, the fall means an increase in traffic and customer activity overall as we approach the holiday season. This is especially the case for e-commerce businesses that rely heavily on holiday sales. But before Christmas rolls around, it’s important to remember that there are several other days that pose tremendous opportunities for […]

Posted on November 8, 2017

The Imminent Takeover Of The Sharing Economy

By Michelle Greenberg

Airbnb, Rent the Runway, JetSmarter, Zipcar are all just the beginning of a race to making everything more eco-friendly, more cost-friendly, and more efficient. The sharing economy is going to change the way we go about our everyday lives, and probably for the better. We will start to look at shopping differently, forever changing our […]

Posted on November 8, 2017

Facebook Updates

By Valentin Kurdov

Facebook is always tinkering with its algorithms, so it can be challenging to keep track of all its new updates. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook […]

Posted on November 1, 2017

The Future Of Augmented Reality

By Matt Moreno

Augmented reality is changing our very perception of the world as we know it. The idea of introducing graphics, sounds, and haptic feedback into one’s physical surroundings has earned the right to be taken seriously. Augmented reality allows us to dive into an immersive 3D environment by enhancing what you would normally see into a […]

Posted on November 1, 2017

Using AI To Drive Sales

By Michelle Greenberg

Artificial Intelligence – AI for short – has been a hot topic in the marketing world for some time. Ever since Watson broke into the mainstream media courtesy of IBM, many walks of life have considered the role artificial intelligence will play in their lives. What was once a farfetched concept is now sold by […]

Posted on November 1, 2017

 7 Reasons Why You Should Be Bidding On Your Brand

By Lisa Tully

What does it mean to bid on your brand? This refers to bidding on your own branded keywords in order to display your ad on the search page. Although most PPC experts bid on branded, some agencies or clients still continue to resist the practice. Most of them believe they shouldn’t have to pay for […]

Posted on November 1, 2017

Dynamic Pricing and The Holy Books

By Valentin Kurdov

Amazon is famous for frequently changing prices to test the demand for products or undercut a competitor on hot items like Beats headphones or Razor electric scooters. According to a price-tracking site called camelcamelcamel.com, Amazon has changed the price of the King James version of the Bible over 100 times since May of 2010. What […]

Posted on November 1, 2017

Google Shopping Updates 2017

By Stefan Ivanovski

September was a busy month, with several Google Shopping updates coming out just in time for merchants to prepare for the holiday season. New Google Merchant Tools Google Merchant Center has released a series of new tools for merchants, upgraded its feed rules and is now recommending high-value opportunities for merchants. Arguably the biggest change involved […]

Posted on October 25, 2017

Understanding Ad Extensions

By Matt Moreno

When creating an ad on Google, the more information you have, the more effective the ad will be. Using ad extensions will make your ad more visually appealing and allow you to provide relevant information to the consumer. Implementing extensions is often an immediate and highly impactful way to improve CTR as well. Ad Extensions […]

Posted on October 25, 2017

Amazon Pay Places

By Stefan Ivanovski

Regardless of your opinion on Amazon, you can’t deny their success in taking over multiple markets. Amazon bought Whole Foods, launched Amazon Wardrobe and is now in the process of dominating PayPal and the other payment processors with Amazon Pay. Amazon Pay is an online payment processing service. Launched in 2007, Amazon Pay uses the consumer […]

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