Posted on July 19, 2017

Why Use Data-Driven Attribution?

By Valentin Kurdov

Businesses currently have more opportunities to connect with consumers in a given day than ever before. It’s critical for marketers to know which opportunities matter, and which ones don’t. The search process doesn’t start and end with “buy the exact product I already know I want.” People have a tendency to click on multiple ads […]

Posted on July 19, 2017

Google Updates Booking For Salons and Spas

By Michal Dzieciolowksi

Google is always coming up with new ways to integrate different services into their own platform. Their most recent addition allows users to book appointments for salons and spas directly through Google using Google Maps, Search and the Reserve with Google site. As one of the largest information-collecting companies, the ease of booking comes at […]

Posted on July 19, 2017

The Importance Of AMP (Accelerated Mobile Pages)

By Lisa Tully

What is AMP? Marketers have been hearing a lot of talk about AMP (Accelerated Mobile Pages) so far this year. What’s all this buzz about? Well, it’s a project from Google and Twitter designed to make mobile pages load faster. AMP is also an open source HTML coding standard for publishers. The purpose of this […]

Posted on July 19, 2017

Digital Marketing Brings Collectors Together: Patek Philippe

By Marc Berolo

Digital marketing and high-end watches have a very unique relationship. Due to the extremely competitive nature of the luxury watch industry, brands from Breitling to Rolex all the way up to the holy trinity (Patek Phillipe, Audemars Piguet, & Vacheron Constantin) invest heavily in digital marketing. Digital marketing allows these super high-end brands to not […]

Posted on July 19, 2017

An Introduction to Adwords

By Matt Moreno

Managing an Adwords account can be just as competitive as it is tedious. There is a constant power struggle for relevancy. Think about it: You’re trying to sell a product while countless others are trying to sell the exact same thing. Thankfully, there are few simple practices that will separate you from the rest of […]

Posted on July 19, 2017

Exploring AdWords’ New Interface

By Michelle Greenberg

Last May, a new AdWords interface was officially unveiled on the channel’s live stream. Many advertisers had known this was coming for months but the interface had yet to be announced to the public. Slowly but surely, the alphas and betas have been popping up in certain accounts and will soon be available for everyone. […]

Posted on March 28, 2017

The Hidden Next Level of AdWords

By Michelle Greenberg

What if there was a way to automate almost all of the tasks you do in AdWords? What if there was a way to add negatives across multiple accounts or adjust bids without losing several hours of your time? Spoiler alert: These capabilities exist! Within the AdWords is what I like to call a hidden […]

Posted on March 20, 2017

Income Bracket Targeting on Google

By Michelle Greenberg

One of the many wonders of Google AdWords is the ability to focus your marketing strategy on a certain market segment, like people who make below 30k a year. This is highly useful because every product and brand has different clientele. Google can access someone’s income either through information he or she has already provided […]

Posted on March 16, 2017

Should PPC Agencies Fear the Future of Automation?

By Marc Berolo

Automation has been a hot topic within PPC agencies as of late thanks to its increasing implementation into everyday life. Marketers should not be surprised to learn that automation has found its way into the land of pay-per-click. Is this bad news? Many agencies and account managers are concerned about being replaced by robots and […]

Posted on March 16, 2017

A PPCers Review of Bing

By Michelle Greenberg

Bing has come a long way, recently debuting Bing ads editor for Mac (something marketers have been waiting years for), but the search engine is still yet to reach its full potential. Responsible for about 33% of search engine traffic, Bing is unquestionably popular enough to be used in targeted marketing campaigns. You’ve got to […]

Posted on March 13, 2017

THE RISE OF DIGITAL BILLBOARDS

By Jonathan Ortiz

Targeted advertising is nothing new to any of us. The internet is home to target advertising, and it is, in large part, the crux of what search marketing is all about. However, a start-up called Synaps Labs has recently introduced the art to the real world in the form of highway digital billboards with the […]

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