Blog

Posted on January 17, 2018

Enhanced Bidding: The Future

By Michelle Greenberg

Google has been encouraging marketers to use enhanced CPC as well as their new products for target CPA and target ROI for a long time. Most interpreted the push as a scam, and for a while, they might have been right. Reports surfaced of Google over-bidding with their technologies and earning higher profits as a […]

Posted on January 10, 2018

Learning To Bid Smarter

By Matt Moreno

Mastering bidding techniques is one of the most important tools for managing an AdWords account. Being able to adjust bids based on keyword, location, device, time of day, and audiences are among the best ways to improve performance. Luckily, AdWords provides built-in management tools that give you more flexibility in your management process. Let’s explore […]

Posted on January 10, 2018

Optimizing Your Landing Page for Conversions

By Lisa Tully

The landing page is the first thing a user sees after clicking your ad, so it plays a huge role in conversion rates and customer lifetime value. I’m going to talk you through a few simple fixes I think work great for improving user experience on your website. But before we dive into the technical […]

Posted on December 28, 2017

3 Reasons Why Your Business Needs Google AdWords

By Devlin Byrne

You’ve spent thousands of dollars and countless hours creating a great website, developing engaging content, and managing numerous social media accounts… but if you are not implementing Google AdWords, your online presence is seriously lacking. Imagine if there was a tool that allows your business to engage with potential customers who have never heard of […]

Posted on December 28, 2017

How To Optimize Holiday Marketing Dollars

By Wakimba Davenport

The holidays are the holy grail for most digital marketers. Customers love to spend massive amounts of money going into Christmas, giving retailers huge new batches of customers. Wouldn’t it be great if retailers could keep up this spending momentum long after Christmas has passed? Here are some tips and tricks for doing just that: […]

Posted on December 26, 2017

Showcase Shopping Ads

By Mia Percela

Last July, Google launched the newest brand format for shopping campaigns – Showcase Shopping Ads, available via Google’s API or the new AdWords interface. This type of ad is ideal for improving shopping experience for customers who don’t quite know what they are looking for or customers who are at the very beginning of the […]

Posted on December 20, 2017

Holiday Trends To Watch

By Michelle Greenberg

34% more shopping searches occur on Christmas day than Black Friday! This is an important statistic to keep in mind when preparing your AdWords accounts for the holidays. A lot of marketers tend to think the last week in December is dead, but Google’s statistics suggest otherwise. It seems that even though more people are […]

Posted on December 20, 2017

Google Releases Life Events Targeting Everyone!

By Valentin Kurdov

It’s no surprise Google is investing in permitting advertisers to focus on audiences more than key phrases, whether it’s with remarketing, RLSA, equivalent audiences, demographics and even life event targeting: “[19659002] Previous this year, Google mentioned it used to be meant to permit us to focus on customers who’re going via crucial tournament, similar to […]

Posted on December 20, 2017

Top 3 Best Video Editing Software Tools In 2017

By Stefan Ivanovski

Video editing has become a very popular and coveted skill. The success of countless YouTube entrepreneurs seems to have produced the notion that anyone could be a brilliant video editor in the making. If video, isn’t already an important part of your content marketing strategy, odds are it will be very soon. Web content is […]

Posted on December 13, 2017

Applying Audiences To Improve Performance

By Matt Moreno

Working in PPC means you are constantly trying to think of different ways to improve the performance of your accounts. Coming up with strategies that will take your paid search ads to the next level is a key aspect of the job. Let’s take a look at some tips for how to use audiences with […]

Posted on December 13, 2017

Marketing for Fake Fingerlings?

By Michal Dzieciolowksi

Every year, there is always one toy that achieves unprecedented popularity and therefore becomes extremely hard to find during the holiday season. Some examples from previous years include Cabbage Patch Kids, Hatchimals, and the notorious Tickle Me Elmo. This year, the item with the prestigious title of “Hottest Toy of the Year” is the Fingerling, […]

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