Posted on February 13, 2017

Lens: The Way of The Future

By Michelle Greenberg

This past week saw the release of an amazing new feature on Pinterest called “Lens.” After a user takes a picture of a certain object, he or she is now greeted with other pictures related to that object or pictures that contain the object itself. This new feature has the potential to inspire new ideas […]

Posted on February 7, 2017

Why Google Will Never Be Able to Take Your Job Away

By Michelle Greenberg

Google recently released a new beta that launches text ads for you. This might sound alarming to some online advertisers but there really isn’t anything to worry about. The new beta’s main function is adding ads to your campaigns based on existing ads and landing page content. These ads are created by Google and added […]

Posted on February 7, 2017

The Issue with Voice-Assisted Paid Search

By Marc Berolo

Several studies from last year indicated a significant increase in voice-assisted searches. In one study, 60 percent of respondents stated that they had started using virtual assistants and voice search in the past 12 months. Popular virtual assistants, include Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and now, Google Home. These applications are all […]

Posted on January 31, 2017

How You Can Capitalize on this Year’s Super Bowl LI: PPC Strategies

By Marc Berolo

Super Bowl Sunday is this weekend, pitting the New England Patriots against the Atlanta Falcons. Will Tom Brady put another ring on his finger? Or will he will fall to the undeniably impressive Matt Ryan? The Atlanta Falcons are no doubt the underdog to the powerhouse Patriots but no matter who you are rooting for, […]

Posted on January 30, 2017

Gmail Ads: A Small Win

By Michelle Greenberg

Gmail currently boasts over 1 billion active users around the globe, and these users can be targeted by your ad campaigns thanks to AdWords. Often overlooked by advertisers, Gmail ads houses an untapped market of potential customers. You’ve seen these ads in your Gmail inbox either on the right-hand side, at the bottom of the […]

Posted on January 23, 2017

A Multi-Channel World

By Michelle Greenberg

Retail outlet BCBG just closed an unspecified amount of its mall shops, not long after many industry giants such as American Apparel and  Macy’s did the exact same thing. The reason? A changing shopping landscape. Technology has completely revolutionized the process of buying and selling. Online sales will soon be on pace with traditional in-store […]

Posted on January 23, 2017

Finding Inspiration in SEM for the Altruistic

By Victoria Azcuy

The things that fascinate us and drive our interests, either from an ethical or moral standpoint, can lead to a career in SEM. Last December’s resignation of Matt Cutt, Google’s former head of search quality reminded me that finding work that is both financially beneficial and altruistically rewarding can be a grating but ultimately satisfying […]

Posted on January 18, 2017

Prepare Your AdWords Strategies for Valentine’s Day

By Marc Berolo

For many digital marketers, preparation for Valentine’s Day began as early as last week. Valentine’s Day is reportedly celebrated by about half of US adults, who continue to spend an increasing amount of money during this time. This is great news for AdWords account managers, who must therefore take full advantage of this holiday to […]

Posted on January 9, 2017

The Bitcoin Boom

By Victoria Azcuy

Flash back to 2011: You were attending an info session at college about Bitcoin, the strange but arguably successful form of currency blazing trails across different corners of the web. A look at the news told you the value of Bitcoin was beginning at a bargain of $2. Some of your peers might have even […]

Posted on January 9, 2017

2017 Ad-Words Account Evaluation & Strategies

By Marc Berolo

For many businesses, the start of the new year means re-structuring their AdWords account and implementing new marketing strategies. 2016 saw countless updates to the AdWords platform and interface that have dramatically changed the way advertisers do their jobs. But as long as you start the new year off right, you will certainly have a […]

Posted on January 9, 2017

Growing Problems for 2017

By Michelle Greenberg

Most advertisers are familiar with the term “invalid clicks” – clicks made up of bots, single spammers, or simply spammers who click on ads. Google does a pretty good job excluding invalid clicks from marketing data and making sure not to spend your valuable marketing dollars on them. But when you consider the ongoing, exponential […]

Get Started
×

Processing...

Thanks! We'll be in touch shortly