Posted on March 21, 2018

The Importance Of A Solid B2B Advertising Campaign

By Valentin Kurdov

It is undeniable that Facebook has been used by B2B advertisers to reach current and potential customers. Still, many believe B2B marketing cannot be used efficiently on Facebook; purporting that it’s a platform mainly used by end consumers. But this is not necessarily the case. Indeed, by ensuring a concentrated, step-by-step strategy, B2B marketing can […]

Posted on February 14, 2018

Improving Conversion Rates (CVR)

By Matt Moreno

Various factors determine the success of your ad campaigns. Your conversion rate (CVR), for example, is the best way to measure consumer interaction. CVR is calculated based on what you consider an important KPI – such as a lead or a sale. Industry-wide, the average AdWords CVR is only 2.35%. Our job as marketers is […]

Posted on February 14, 2018

The 2017 Advertising Scare

By Wakimba Davenport

As the new year gets into full swing, there are a few things digital marketers should know about last year before closing the chapter on 2017. At the start of 2017, the stock market was booming, which meant rapid and significant sales growth for companies across the world. But despite the booming market, not all […]

Posted on February 7, 2018

Prepare Your AdWords Account for Valentine’s Day

By Marc Berolo

For many digital marketers, holidays present the chance for increased traffic and business. This is especially true for e-commerce businesses that rely heavily on holiday sales. One of these days, though not a public holiday, is Valentine’s Day, one of several holidays that can arguably only be “celebrated” by spending money. In 2017, Americans alone […]

Posted on January 31, 2018

3 Reasons Why SEM Is Personally Rewarding

By Devlin Byrne

SEM is more than just a way to make a living. At its core, SEM is an opportunity to connect with brands and help them grow firsthand. At Pure Digital, as soon as a client trusts us with their SEM budget, we act as an in-house resource, as opposed to simply a third party advertising […]

Posted on January 25, 2018

The Importance of Quality Score

By Valentin Kurdov

Quality Score is an estimate of the quality of your ads, keywords, and landing pages based on a 1-10 scale. Higher quality ads can lead to lower prices and better ad positions. You can see your Quality Score and its components (expected click-through rate, ad relevance, and landing page experience) in your keywords’ “Status” column. […]

Posted on January 17, 2018

Enhanced Bidding: The Future

By Michelle Greenberg

Google has been encouraging marketers to use enhanced CPC as well as their new products for target CPA and target ROI for a long time. Most interpreted the push as a scam, and for a while, they might have been right. Reports surfaced of Google over-bidding with their technologies and earning higher profits as a […]

Posted on January 10, 2018

Learning To Bid Smarter

By Matt Moreno

Mastering bidding techniques is one of the most important tools for managing an AdWords account. Being able to adjust bids based on keyword, location, device, time of day, and audiences are among the best ways to improve performance. Luckily, AdWords provides built-in management tools that give you more flexibility in your management process. Let’s explore […]

Posted on January 10, 2018

Optimizing Your Landing Page for Conversions

By Lisa Tully

The landing page is the first thing a user sees after clicking your ad, so it plays a huge role in conversion rates and customer lifetime value. I’m going to talk you through a few simple fixes I think work great for improving user experience on your website. But before we dive into the technical […]

Posted on December 28, 2017

3 Reasons Why Your Business Needs Google AdWords

By Devlin Byrne

You’ve spent thousands of dollars and countless hours creating a great website, developing engaging content, and managing numerous social media accounts… but if you are not implementing Google AdWords, your online presence is seriously lacking. Imagine if there was a tool that allows your business to engage with potential customers who have never heard of […]

Posted on December 28, 2017

How To Optimize Holiday Marketing Dollars

By Wakimba Davenport

The holidays are the holy grail for most digital marketers. Customers love to spend massive amounts of money going into Christmas, giving retailers huge new batches of customers. Wouldn’t it be great if retailers could keep up this spending momentum long after Christmas has passed? Here are some tips and tricks for doing just that: […]

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