You’ve spent thousands of dollars and countless hours creating a great website, developing engaging content, and managing numerous social media accounts… but if you are not implementing Google AdWords, your online presence is seriously lacking.
Imagine if there was a tool that allows your business to engage with potential customers who have never heard of you. Now imagine that this very same tool can be used to drive sales, generate leads, and build your brand. Wouldn’t you hop on this opportunity in a heartbeat?
Your competitors are using this tool, so it only makes sense for you to do the same. This tool is Google AdWords. Here are 3 reasons why your business should absolutely start using it right away.
- Google AdWords Creates “Useful” Ads
By running ads that target specific Google searches, you can ensure that you are showing potential customers exactly what they are looking for.
If you are a hat retailer, for example, you can create ads that focus on users searching for “red hats,” “blue hats,” “flat brim hats,” “fedoras,” and everything in between.
Your “red hat” ad can also lead to a web page that only displays hats of that color, whereas the “flat brim” ad can lead to a webpage that showcases all the different flat brim styles. The possibilities are endless when it comes to what you can advertise and where you can take potential leads.
- Google AdWords Is Data Driven
With Google AdWords, every click, impression, and conversion can be tracked and harnessed to improve your advertising game overall. As your account grows and data is collected, you can continuously optimize to increase future conversions.
Another great feature of Google AdWords is the ability to set and track goals based on various KPI’s. Whether it be your CPC (cost per click), ROAS (return on ad spend), or any other metric, Google AdWords lets you make decisions based on quantitative results.
- Google AdWords Is Friendly To Businesses of All Sizes
Whether you are a small business or an established brand, Google AdWords can help a company of any size dramatically increase their online presence.
This is possible thanks to Google’s Pay-Per-Click model and No Minimum Spend Requirement. If you are just starting AdWords and only want to dip your toes, you can spend as little as 1$. If you are a little more seasoned in SEM and want to give your skills a real test, you can spend thousands if not millions. Regardless of your spend, you only pay when your ad is clicked on.
Now that you understand WHY you should implement Google AdWords, go check out some of our other blog posts to see HOW to make your AdWords account the best it can be.