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Video editing has become a very popular and coveted skill. The success of countless YouTube entrepreneurs seems to have produced the notion that anyone could be a brilliant video editor in the making. If video, isn’t already an important part of your content marketing strategy, odds are it will be very soon. Web content is taking a turn toward video whether SEO specialists and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one-third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!

For anyone looking to grow their organic traffic, that means one thing: Adapt or die!

Not an expert? Don’t have a video studio or a bona fide video specialist to shoot and cut your features? That’s alright! The goal of today’s blog is to show you that with the right video editing software, you too can churn out sleek, professional video content—regardless of experience—and keep your content strategy ahead of the curve.

  1. Apple iMovievideo 1

This one won’t really apply to anyone working with a PC but we’d remiss to leave it off the list. If you’re looking for simplicity and elegance, it doesn’t get much better than the Apple iMovie. iMovie’s ten high-fidelity filters are some of the classiest in the video editing game; and if you’re shooting on your iPhone, or have been editing a project on your iPad, you can use AirDrop to wirelessly and seamlessly transfer your project over to your Mac.

One of iMovie’s highly touted features is its green-screen, or “chroma-key” tool, which allows you to place your characters in exotic locations—Hawaii, say—at a moment’s notice. Want to overlay the scene with “Somewhere Over the Rainbow?” iMovie ties directly in with iTunes and GarageBand, so you can easily implement custom tracks and sounds. When your movie’s finally ready to ship, release it into the wild using iMessage, Facebook, YouTube, or any other of iMovie’s succinctly connected platforms.

Standout Features: Seamless Apple product integration; green-screen; audio and social platform integration.

Pricing: Free with the purchase of a Mac

  1. Lumen5video 2

This is more of a video editing “tool” than video editing software, but for social media marketers who want to create fun, flashy social promos in the blink of an eye, Lumen5 is a no-brainer.

Lumen5 markets itself as a tool that turns blog posts into social promos. While the process isn’t perfect, and you’ll likely have to do some tinkering to get your blog content looking just the way you want it, the rest of the video creation process is a cinch. Merely refine some copy that teases your blog post; drag and drop some gifs, screengrabs, or video clips; add some music, and your engaging social video will be ripe for Facebook and Twitter.

Standout Features: Blog-to-social-promo creation; drag-and-drop interface.

Pricing: Create as many 480p videos as you want with the free version; or, for $50 per month, upgrade to 1080p HD.

  1. Nero Videovideo 3

One of the cheaper options around ($49.99), Nero Video holds its own on this list—it comes well-stocked with a lot of the tricks and effects you’ll find among other products vying for video editing supremacy, and as far as software for beginners, you can certainly do a lot worse. If you’re going to spend money on video editing software, however, you might want to steer clear. Nero just doesn’t have the speed and functionality of some of the other products listed here, and if it’s value proposition is its price, $50 is still not all that cheap.

Standout Features: Price!

Pricing: One-time payment of $49.99