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A KFC VR training game is capturing the attention of more than just the fast food chain’s employees. The game is actually a new ap that has been integrated into the company’s training programs. Some find it hilarious, while a few see it as somewhat of a nightmare. It all depends on whether you play video games and, if you do, what kinds of games you play.

KFC described this most bewildering of VR experiences as follows:

“The Hard Way – a KFC Virtual Training Escape Room is designed as an escape room where Colonel Sanders gives his trainees hints and clues along the way to make sure they are making fried chicken the Hard Way – the way he invented more than 70 years ago. After successfully completing the five main steps – inspecting, rinsing, breading, racking, and pressure frying – participants exit the kitchen with an understanding of what it takes to cook Original Recipe chicken like a professional.”

The game walks trainees through the five-step process of preparing KFC fried chicken, from inspection all the way through pressure frying. And because this move has, perhaps, a bit more to do with marketing savvy than it does fry cook efficiency, the game has its own oddly sinister trailer.

https://www.youtube.com/watch?v=GAlD0h9vCEc&feature=youtu.be

It’s equal parts BioShock, Saw, and alt-comedy absurdity. It definitely makes frying chicken seem like a life or death struggle, but it doesn’t look like there’s any way to unlock the secret of the 11 original herbs and spices. Maybe they’re holding that for the sequel, KFC VR Training 2: Flesh & Blood.

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According to food site Eater, which first reported this story, the VR training game runs on Oculus Rift. The Colonel Sanders escape room simulation is only about 10 minutes long, as opposed to the 25 minutes it takes in the non-virtual reality to prepare the Colonel’s recipe.

This may be the biggest and most unnecessary fast food innovation since McDonald’s introduced the frork, a.k.a a fork with fries as prongs.