CEO - Digital Strategist
At the age of 21, I consulted at Google to help develop a digital marketing educational app called Primer. At the age of 22, I started Pure Digital. In 2016, we generated over $100 million in revenue for our clients, after being in business just two years.
While growing my client’s businesses, Last year I had the pleasure of consulting at one of the most respected artificial intelligence firms in the world, Narrative Science, in developing a software that extracts content-driven insights from Google Analytics.
Put simply, Stefan is an SEM and web analytics expert. For him, PPC is above all a matter of resolving the binary opposition of algorithms and humans – a postmodern phenomenon that will most likely define the future.
When away from his desk, Stefan prefers calculating the shortest distance between any two imaginary points (it’s usually at least one full circle). Recently, he calculated that he writes about himself in third person 3.52% of the time. Most of these writings are purely digital.
I’ve worked in a variety of fields, but the tech industry has been the most rewarding for my passions and interests.
At an accelerated pace I became Google Analytics certified as well as Google Adwords certified and now have been handling PPC and digital marketing services for over 3 years. I’ve managed multiple large corporations’ marketing budgets and spent them in an extremely effective manner to increase ROI’s and volume for them. I am passionate about this industry because it brings together numbers, marketing, and psychology. I love interacting with clients and am passionate about growing their business.
I have a passion for technology and have always been interested in changing the world through technology. This passion has driven me since young age of 13 to create websites, and my personal network has now received well over 20 million pageviews from more than 7.5 million visitors with $0 in ad spend.
Over the years, I have come to appreciate the true key to dominating and maintaining search engine results – building quality content within a seamless user experience.
Product Feed Specialist
I have a Masters in Applied Psychology where I focused on marketing and consumer behavior. After graduating, I immediately started working at an online ad agency, specifically in the pay-per-click department. I managed a wide variety of clients, but started to favor the ecommerce clients, especially with the launch of Google Shopping.
I devote most of my efforts in the Google Shopping and the CSE space where I optimize campaigns and datafeeds to improve performance.
Exposed to technology at a young age, I became fascinated with computers and how they facilitate human interaction. As I grew older I dove into the world of programming and even lightly into game design. As a programmer, I love being challenged by computing problems and working them out in a logical way.
SEM gives me the chance to analyze human behavior through trends, and a technical background gives me a detail-oriented analytic problem solving ability, which is a key component for success in digital marketing.