CEO - Digital Strategist
At the age of 21, I consulted at Google to help develop a digital marketing educational app called Primer. At the age of 22, I started Pure Digital. In 2016, we are projecting to generate over $100 million in revenue for our clients, despite being in business for two years.
While growing my client’s businesses, Last year I had the pleasure of consulting at one of the most respected artificial intelligence firms in the world, Narrative Science, in developing a software that extracts content-driven insights from Google Analytics.
COO - Creative Director
I excel in brand development, web content management and administration, creative direction and new business development. I’ve worked on personal projects and have founded brands playing and learning with my own money, time, and efforts.
Researching and analysis are skills I have gained out of necessity but have served as valuable pieces to the puzzle I bring to the discussion. The best thing I learned this past year is to be flexible, its something taught and advised but often time forgotten.
I love psychology and human interaction, and even more so incorporating that into marketing strategies. I’ve worked in a variety of fields but none have proven as fascinating to me as the digital marketing space, where we offer our clients a new way of interacting with their customers.
After joining Pure Digital I became particularly passionate about PPC/SEM because it brings together numbers (math was a favorite subject of mine growing up), marketing, and psychology all in one place.
I have a passion for technology and have always been interested in changing the world through technology. This passion has driven me since young age of 13 to create websites, and my personal network has now received well over 20 million pageviews from more than 7.5 million visitors with $0 in ad spend.
Over the years, I have come to appreciate the true key to dominating and maintaining search engine results – building quality content within a seamless user experience.
Product Feed Specialist
I have a Masters in Applied Psychology where I focused on marketing and consumer behavior. After graduating, I immediately started working at an online ad agency, specifically in the pay-per-click department. I managed a wide variety of clients, but started to favor the ecommerce clients, especially with the launch of Google Shopping.
I devote most of my efforts in the Google Shopping and the CSE space where I optimize campaigns and datafeeds to improve performance.
Exposed to technology at a young age, I became fascinated with computers and how they facilitate human interaction. As I grew older I dove into the world of programming and even lightly into game design. As a programmer, I love being challenged by computing problems and working them out in a logical way.
SEM gives me the chance to analyze human behavior through trends, and a technical background gives me a detail-oriented analytic problem solving ability, which is a key component for success in digital marketing.